{"id":1076,"date":"2020-05-28T12:51:35","date_gmt":"2020-05-28T07:21:35","guid":{"rendered":"https:\/\/www.wikitechupdates.com\/?p=1076"},"modified":"2020-07-21T17:38:06","modified_gmt":"2020-07-21T12:08:06","slug":"social-network-to-improve-your-marketing","status":"publish","type":"post","link":"https:\/\/www.wikitechupdates.com\/social-network-to-improve-your-marketing\/","title":{"rendered":"Take Advantage of Social Network to Improve your Marketing"},"content":{"rendered":"<p><strong>Facebook influences \u00b7 43% of purchasing decisions<\/strong><\/p>\n<p><strong>The main thing is to find the ones that best suit the line of business of your brand or company, so Merodio separates them into 15 categories<\/strong><\/p>\n<p><strong>The management of content marketing plays an important role, and this strategy creates an approach between the company and the client<\/strong><\/p>\n<p>It is true that we live in an era of constant change, both technological and structural. However, something that maintains the essence of communication, and it is just this that will help us develop a marketing plan on social networks.<\/p>\n<p>Every time a new social network appears that can be effective in finding potential consumers. Although this does not mean that your brand or company must have a profile in each one.<\/p>\n<p>To recognize the networks that best suit you, you must be clear about the essence of your brand and have at least one idea about your target.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-655de89165f53\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-655de89165f53\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.wikitechupdates.com\/social-network-to-improve-your-marketing\/#Why_is_it_important_to_position_yourself_on_social_networks\" title=\"Why is it important to position yourself on social networks?\">Why is it important to position yourself on social networks?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.wikitechupdates.com\/social-network-to-improve-your-marketing\/#Make_your_plan\" title=\"Make your plan:\">Make your plan:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.wikitechupdates.com\/social-network-to-improve-your-marketing\/#Time_to_make_friends_on_social_media\" title=\"Time to make friends on social media:\">Time to make friends on social media:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.wikitechupdates.com\/social-network-to-improve-your-marketing\/#Build_your_content\" title=\"Build your content:\">Build your content:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_it_important_to_position_yourself_on_social_networks\"><\/span>Why is it important to position yourself on social networks?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A study prepared by the Interactive Advertising Bureau (IAB) indicates that eight out of 10 internet users compare prices online and 7 out of 10 are included in their purchase decision by the reviews they read from other consumers.<\/p>\n<p>It happens that there are more and more portals or social networks that give way to more people deciding to make a purchase. According to Ironpaper, 43% of purchasing decisions are influenced by Facebook, and SalesForce claims that 31% of Mexican consumers say they use Instagram as the primary source of inspiration for purchases.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Make_your_plan\"><\/span>Make your plan:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It is essential to have a general understanding of the brand or company to which a strategy will be proposed. And this information should answer the following questions:<\/p>\n<p>What are we selling?<\/p>\n<p>Where do we sell it?<\/p>\n<p>What is the company&#8217;s website?<\/p>\n<p>Is it a seasonal service?<\/p>\n<p>What is your current situation in the market?<\/p>\n<p>What is the value proposition?<\/p>\n<p>How is it different from the competition?<\/p>\n<p>Carrying out a demographic profile of the target, where we generalize it by age range, will allow us to build a plan that meets their needs more quickly.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Time_to_make_friends_on_social_media\"><\/span>Time to make friends on social media:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Juan Merodio points out in his book Marketing on Social Networks a formula to achieve position yourself on these digital platforms; content + context + community is the result of social media marketing.<\/p>\n<p>The main thing is to find the ones that best suit the line of business of your brand or company, which is why Merodio separates them into 15 categories:<\/p>\n<p>\u00b7 <strong>Social networks:<\/strong> such as <a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Facebook<\/a> and <a href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">LinkedIn<\/a>, used to search and find people, in addition to sharing different types of information. The advantage of these is that they are complete, including the following points.<\/p>\n<p>\u00b7 <strong>Publications:<\/strong> Twitter, this is used mainly to share news for the simplicity of its publications and speed. To know what he is talking about in the world, you just have to enter this one.<\/p>\n<p>\u00b7 <strong>Photographs:<\/strong> <a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a> is the queen of these networks; today, it has more than 340 million active users.<\/p>\n<p>And although we could say that these three are the main ones, there are still more specific ones such as audio, video, microblogging, streaming, video games, games, productivity applications, news aggregates, productivity applications, RSS, searches, mobiles and interpersonal.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Build_your_content\"><\/span>Build your content:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We cannot specify how this should be; however, you should know that all information directed to potential consumers must be clear and concise for better handling of this.<\/p>\n<p>This strategy creates an approach between the company and the client. The moment you provide the customer with various information, it allows them to imagine and see from another perspective the problem or need that you seek to solve with your product or service.<\/p>\n<p>If you are tech <a href=\"https:\/\/www.thedoe.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">blogger<\/a>, you can share your works in social media and build your network.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Recommended:<\/strong><\/span><\/p>\n<p><a href=\"https:\/\/www.wikitechupdates.com\/how-to-send-that-self-destruction-messages-on-whatsapp\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Send that Self Destruction Messages on WhatsApp<\/a><\/p>\n<p><a href=\"https:\/\/www.wikitechupdates.com\/what-is-phubbing\/\" target=\"_blank\" rel=\"noopener noreferrer\">What is Phubbing, main Disadvantages and how to overcome it?<\/a><\/p>\n<p><a href=\"https:\/\/www.wikitechupdates.com\/what-are-the-best-websites-to-work-from-home\/\" target=\"_blank\" rel=\"noopener noreferrer\">What are the best websites to work from home | Work as a Freelancer<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook influences \u00b7 43% of purchasing decisions The main thing is to find the ones<\/p>\n","protected":false},"author":1,"featured_media":1221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[452],"tags":[645,708,644,707],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2020\/05\/Social-Network-to-Improve-your-Marketing.jpg?fit=1200%2C630&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":1984,"url":"https:\/\/www.wikitechupdates.com\/is-social-media-marketing-dead\/","url_meta":{"origin":1076,"position":0},"title":"Is Social Media Marketing Dead?","author":"Admin","date":"10 February 2021","format":false,"excerpt":"Ever since the advent of social media around the turn of the century, brands and businesses have been gaining a more and more complete understanding of how to use these tools for marketing purposes. 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