{"id":1753,"date":"2020-09-16T13:32:40","date_gmt":"2020-09-16T08:02:40","guid":{"rendered":"https:\/\/www.wikitechupdates.com\/?p=1753"},"modified":"2020-09-16T13:32:40","modified_gmt":"2020-09-16T08:02:40","slug":"basic-rules-of-social-selling-or-selling-through-social-networks","status":"publish","type":"post","link":"https:\/\/www.wikitechupdates.com\/basic-rules-of-social-selling-or-selling-through-social-networks\/","title":{"rendered":"5 basic rules of &#8220;social selling&#8221; or selling through social networks"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">Social networks have become an excellent alternative to sell goods from this and other seasons.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The Internet has been the lifeline of many businesses during the confinement and can be the channel to dispose of stock surplus these months. And the fact is that the entry into the new normal has not brought about the recovery of sales in establishments as expected, mainly due to the fear of contagion. One piece of information: only in the textile sector, the union&#8217;s association (Acotex) figures the accumulated losses this year at more than 39% compared to 2019. To get rid of this surplus, PaynoPain, a <a href=\"https:\/\/www.wikitechupdates.com\/category\/technology\/\" target=\"_blank\" rel=\"noopener noreferrer\">technology<\/a> company specialized in developing online payment tools, recommends companies make use of social networks and bet on &#8216;social selling&#8217;.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">&#8220;Tik Tok, Pinterest, Facebook, Instagram, <a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a>, Snapchat\u2026 the options are endless,&#8221; says Jordi Nebot, CEO and co-founder of PaynoPain. &#8220;We are talking about networks, in which we can easily find the target audience for our products and services, which gives brands a unique opportunity to sell.&#8221;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Achieving that conversion requires knowing the profile of the network user and how each of the platforms works and taking into account a series of considerations. PaynoPain suggests to every business that embarks on this company follow the following tips to be successful:<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-655df4998093d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-655df4998093d\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.wikitechupdates.com\/basic-rules-of-social-selling-or-selling-through-social-networks\/#Humanize_your_brand\" title=\"Humanize your brand.\">Humanize your brand.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.wikitechupdates.com\/basic-rules-of-social-selling-or-selling-through-social-networks\/#Content_is_king\" title=\"Content is king.\">Content is king.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.wikitechupdates.com\/basic-rules-of-social-selling-or-selling-through-social-networks\/#Talk_to_your_client\" title=\"Talk to your client.\">Talk to your client.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.wikitechupdates.com\/basic-rules-of-social-selling-or-selling-through-social-networks\/#Choose_the_right_payment_gateway\" title=\"Choose the right payment gateway.\">Choose the right payment gateway.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.wikitechupdates.com\/basic-rules-of-social-selling-or-selling-through-social-networks\/#Analysis_and_more_analysis\" title=\"Analysis and more analysis.\">Analysis and more analysis.<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Humanize_your_brand\"><\/span><span data-preserver-spaces=\"true\">Humanize your brand.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">In these moments, in which the &#8216;human&#8217; takes on more and more prominence, it is vital that you do not limit yourself to labeling your <a href=\"https:\/\/www.wikitechupdates.com\/category\/business\/\" target=\"_blank\" rel=\"noopener noreferrer\">business<\/a>, B2B or B2C, and that you show the most human side of your brand: your values, your commitment with the community or the environment, etc. It is essential that the client feels identified and proud of being a client of a company that &#8216;feels&#8217; and &#8216;lives&#8217; like him.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Content_is_king\"><\/span><span data-preserver-spaces=\"true\">Content is king.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">In <strong>social selling<\/strong>, providing the user with quality content is key to influencing their purchase decision. It is essential to avoid self-promotion or complacency and focus on sharing your target the benefits of your products or services to provide them with purchase arguments.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Talk_to_your_client\"><\/span><span data-preserver-spaces=\"true\">Talk to your client.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">One of the most common mistakes is to open a brand&#8217;s profile on social networks and forget about them. It is not enough to &#8216;be.&#8217; You have to &#8216;be active, and this implies sharing, giving an opinion &#8230; That is, starting conversations with users. Only then will we be able to &#8220;connect&#8221; with our potential client.<\/span><\/p>\n<p style=\"text-align: right;\">[Also Read: <a href=\"https:\/\/www.wikitechupdates.com\/why-building-a-brand-is-so-important-to-your-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Why building a brand is so important to your business<\/a>]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Choose_the_right_payment_gateway\"><\/span><span data-preserver-spaces=\"true\">Choose the right payment gateway.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">It is one of the primary keys to provide the customer with an optimal shopping experience and retain them, generating trust and a closer bond. In this sense, it will be essential to have payment gateways such as PaynoPain&#8217;s Pay lands, which, being multichannel, allow unifying the charges of social networks, web stores, or even WhatsApp. It also has very tight commissions to facilitate the online jump to any type and size of the company.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Analysis_and_more_analysis\"><\/span><span data-preserver-spaces=\"true\">Analysis and more analysis.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">The only way to know if the <strong>social selling strategy<\/strong> is being successful is by measuring the impact and results of the publications that the brand makes on the different social media profiles. Therefore, counting the number of followers or contacts, reach, number of visits, and engagement will be key to adjust the strategy and make the necessary changes.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">&#8220;At present, the points of interaction and contact with the potential customer have multiplied. The emergence of social networks in the user-company relationship allows us to know what customers want and aspire from their products and services and even, from the company as a brand, to interact with them &#8230; becoming a fundamental tool to improve the user&#8217;s journey&#8221;.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social networks have become an excellent alternative to sell goods from this and other seasons.<\/p>\n","protected":false},"author":1,"featured_media":597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[452],"tags":[1492,1499,1496,1500,1495,1494,1493,1491,1498,1497],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2020\/04\/instagram-facebook.jpg?fit=1024%2C628&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":1076,"url":"https:\/\/www.wikitechupdates.com\/social-network-to-improve-your-marketing\/","url_meta":{"origin":1753,"position":0},"title":"Take Advantage of Social Network to Improve your Marketing","author":"Admin","date":"28 May 2020","format":false,"excerpt":"Facebook influences \u00b7 43% of purchasing decisions The main thing is to find the ones that best suit the line of business of your brand or company, so Merodio separates them into 15 categories The management of content marketing plays an important role, and this strategy creates an approach between\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.wikitechupdates.com\/category\/marketing\/"},"img":{"alt_text":"Social Network to Improve your Marketing","src":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2020\/05\/Social-Network-to-Improve-your-Marketing.jpg?fit=1200%2C630&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2020\/05\/Social-Network-to-Improve-your-Marketing.jpg?fit=1200%2C630&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2020\/05\/Social-Network-to-Improve-your-Marketing.jpg?fit=1200%2C630&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2020\/05\/Social-Network-to-Improve-your-Marketing.jpg?fit=1200%2C630&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2020\/05\/Social-Network-to-Improve-your-Marketing.jpg?fit=1200%2C630&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1984,"url":"https:\/\/www.wikitechupdates.com\/is-social-media-marketing-dead\/","url_meta":{"origin":1753,"position":1},"title":"Is Social Media Marketing Dead?","author":"Admin","date":"10 February 2021","format":false,"excerpt":"Ever since the advent of social media around the turn of the century, brands and businesses have been gaining a more and more complete understanding of how to use these tools for marketing purposes. 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