{"id":1756,"date":"2020-09-16T14:19:09","date_gmt":"2020-09-16T08:49:09","guid":{"rendered":"https:\/\/www.wikitechupdates.com\/?p=1756"},"modified":"2022-02-16T22:01:29","modified_gmt":"2022-02-16T16:31:29","slug":"4-trends-in-influencer-marketing-that-are-marking-2020","status":"publish","type":"post","link":"https:\/\/www.wikitechupdates.com\/4-trends-in-influencer-marketing-that-are-marking-2020\/","title":{"rendered":"4 trends in Influencer marketing that are marking 2020"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">The new reality that brands and consumers face after the arrival of Covid19 is changing the trends in the market.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The new situation that we live after the arrival of Covid19 has changed consumer behavior. For this reason, brands must adapt and reconsider their way of acting in their\u00a0<\/span><strong><span data-preserver-spaces=\"true\">advertising campaigns<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">&#8220;<\/span><strong><span data-preserver-spaces=\"true\">Advocacy Marketing<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0(brand ambassadors) is already a fundamental piece of brand strategies. More and more companies understand that the objective of marketing is not only to attract new consumers but also to convert them into brand advocates&#8221;.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-655df97c8a950\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-655df97c8a950\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.wikitechupdates.com\/4-trends-in-influencer-marketing-that-are-marking-2020\/#1_Select_influencers_beyond_the_reach\" title=\"1. Select influencers beyond the reach\">1. Select influencers beyond the reach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.wikitechupdates.com\/4-trends-in-influencer-marketing-that-are-marking-2020\/#2_Evolution_of_formats_from_image_to_video\" title=\"2. Evolution of formats: from image to video\">2. Evolution of formats: from image to video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.wikitechupdates.com\/4-trends-in-influencer-marketing-that-are-marking-2020\/#3_Goals_beyond_Instagram_and_YouTube\" title=\"3. Goals beyond Instagram and YouTube\">3. Goals beyond Instagram and YouTube<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.wikitechupdates.com\/4-trends-in-influencer-marketing-that-are-marking-2020\/#4_Impact_on_sales\" title=\"4. Impact on sales\">4. Impact on sales<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Select_influencers_beyond_the_reach\"><\/span><span data-preserver-spaces=\"true\">1. Select influencers beyond the reach<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">In many digital marketing disciplines, a strategy based on affinity with the environment has gone to very complex data and programmatic solutions, where data is critical in planning and decision-making. <a href=\"https:\/\/stuartkerrs.com\/\" target=\"_blank\" rel=\"noopener\">Stuartkerrs<\/a> are good at digital marketing which brings quality, honesty, ethical practices, affordability, an adherence to deadlines and above all, professionalism.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer_marketing\" target=\"_blank\" rel=\"noopener noreferrer\">Influencer marketing<\/a> will follow these same steps, since evaluating influencers based on fundamental metrics such as several followers and reach somewhat obsolete. Brands must know where those followers are from, how many they will be able to get if they are related to them &#8230; and not just identify the influencer (number of users who have seen their publication).<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Thanks to the algorithmic nature of social platforms, influencers can be evaluated from other factors such as the number of followers in the target (future consumers of the product), the percentage of false followers, the engagement ratio or the growth rate, among others.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">&#8220;For years, we have analyzed our clients through our algorithm known as ShineBuzz, which allows us to identify the most suitable influencer for each advertising campaign&#8221;.<\/span><\/p>\n<p style=\"text-align: right;\">[Also Read: <a href=\"https:\/\/www.wikitechupdates.com\/why-building-a-brand-is-so-important-to-your-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Why building a brand is so important to your business<\/a>]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Evolution_of_formats_from_image_to_video\"><\/span><span data-preserver-spaces=\"true\">2. Evolution of formats: from image to video<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Video is the primary format of the branded content of 2020. Statistics in the industry indicate that the audiovisual format will represent around 80% of all internet traffic in 2021 *. Whether in the form of stories, tutorials, step-by-step, product reviews &#8230; influencers are now more than ever producers and distributors of content.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Also, for brands, the content generated by these creators is a very profitable and efficient way to distribute their message and video content among masses of audiences. Therefore they will turn to influencers with robust learning in audiovisual production.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Goals_beyond_Instagram_and_YouTube\"><\/span><span data-preserver-spaces=\"true\">3. Goals beyond Instagram and YouTube<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Brands will focus on advertising and influencer <a href=\"https:\/\/www.wikitechupdates.com\/category\/marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing<\/a> towards emerging channels such as Tik Tok and more specific ones such as People. However, Instagram and YouTube remain the networks par excellence.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The substantial growth of new social networks will push brands to diversify their strategy and expand the content on new platforms that also represent good opportunities to reach a target that is difficult to reach and convince: millennials and generation Z. Creativity on the part of Influencers and campaign customization will be essential to gain a foothold on new platforms.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Impact_on_sales\"><\/span><span data-preserver-spaces=\"true\">4. Impact on sales<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">So far, it has been challenging to demonstrate the direct return on sales of influencer marketing. From now on, new tracking methods will be used, discount coupons, fees that vary according to conversion, and other strategies that will be key for brands that, beyond notoriety, will have a new objective: conversion.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new reality that brands and consumers face after the arrival of Covid19 is changing<\/p>\n","protected":false},"author":1,"featured_media":1758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[452],"tags":[1506,1504,1505,1509,1511,1513,1503,1501,1502,1512,1507,1510,1508],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2020\/09\/Influencer-marketing.jpg?fit=1148%2C579&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":1984,"url":"https:\/\/www.wikitechupdates.com\/is-social-media-marketing-dead\/","url_meta":{"origin":1756,"position":0},"title":"Is Social Media Marketing Dead?","author":"Admin","date":"10 February 2021","format":false,"excerpt":"Ever since the advent of social media around the turn of the century, brands and businesses have been gaining a more and more complete understanding of how to use these tools for marketing purposes. 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