{"id":2274,"date":"2021-09-15T19:54:59","date_gmt":"2021-09-15T14:24:59","guid":{"rendered":"https:\/\/www.wikitechupdates.com\/?p=2274"},"modified":"2021-09-15T19:54:59","modified_gmt":"2021-09-15T14:24:59","slug":"benefits-of-rss-feed-readers-for-small-business-owners","status":"publish","type":"post","link":"https:\/\/www.wikitechupdates.com\/benefits-of-rss-feed-readers-for-small-business-owners\/","title":{"rendered":"RSS feed readers and their main benefits for small business owners"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">In a sea of software solutions aimed at business owners and fresh entrepreneurs, there&#8217;s only one question that matters \u2013 how much is it going to cost?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Resources are always tight when you&#8217;re small, and that&#8217;s why you need a tool that&#8217;s flexible and gives you a big bang for your buck.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">RSS feed readers fit the mold. They&#8217;re pretty versatile (even their free versions), and there are so many choices out there \u2013 you&#8217;re bound to find one that ticks off all the boxes and is intuitive to work with.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-655ddf505c9ba\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-655ddf505c9ba\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.wikitechupdates.com\/benefits-of-rss-feed-readers-for-small-business-owners\/#What_is_RSS\" title=\"What is RSS?\">What is RSS?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.wikitechupdates.com\/benefits-of-rss-feed-readers-for-small-business-owners\/#How_can_it_help_your_small_business\" title=\"How can it help your small business?\">How can it help your small business?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.wikitechupdates.com\/benefits-of-rss-feed-readers-for-small-business-owners\/#Keep_track_of_your_competition\" title=\"Keep track of your competition.\">Keep track of your competition.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.wikitechupdates.com\/benefits-of-rss-feed-readers-for-small-business-owners\/#Create_more_targeted_campaigns\" title=\"Create more targeted campaigns\u00a0\">Create more targeted campaigns\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.wikitechupdates.com\/benefits-of-rss-feed-readers-for-small-business-owners\/#Get_to_know_your_customers_better\" title=\"Get to know your customers better.\u00a0\">Get to know your customers better.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.wikitechupdates.com\/benefits-of-rss-feed-readers-for-small-business-owners\/#Create_better_content_attract_customers\" title=\"Create better content &amp; attract customers\">Create better content &amp; attract customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.wikitechupdates.com\/benefits-of-rss-feed-readers-for-small-business-owners\/#Save_time_effort_and_money\" title=\"Save time, effort and money.\">Save time, effort and money.<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_RSS\"><\/span><span data-preserver-spaces=\"true\">What is RSS?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">RSS used to be one of the pillars of the Internet, and websites used to boast about how many people were subscribed to their RSS feeds. Those halcyon days might be over, but RSS has not gone away because you can&#8217;t kill something that works.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you&#8217;re not familiar, RSS is a protocol for content distribution. The name is short for Rich Site Summary or Simple Syndication; it depends on who you ask. Through RSS, users can receive and view new posts from many sites without visiting each site individually. Instead, they can subscribe to a site&#8217;s RSS feed via an RSS feed reader, which syncs up with the site and then pulls up new posts as soon as they&#8217;re published.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">These are the basics. The first available method to bring order to the Wild West was the Internet in the early 2000s and the groundwork for newsletters and social media subscriptions.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_can_it_help_your_small_business\"><\/span><span data-preserver-spaces=\"true\">How can it help your small business?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Keep_track_of_your_competition\"><\/span><span data-preserver-spaces=\"true\">Keep track of your competition.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">RSS makes it easy to track your competitors because they can syndicate content from a variety of sources. In addition to blogs and news sites, RSS readers have good support for social media feeds, whether a hashtag,\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.inoreader.com\/knowledge-base\/how-to-create-rss-feeds-from-twitter\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">a Twitter search<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0or a social media account. As long as it&#8217;s public, nothing stops you from receiving every single post your competitors make. Other than that, readers can follow rival newsletters and redirect any results on Google Alerts.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Suppose you&#8217;re unsure\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.inoreader.com\/knowledge-base\/how-to-find-an-rss-feeds-url-and-why-do-you-need-it\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">how to subscribe to a site<\/span><\/a><span data-preserver-spaces=\"true\">, no worries. You don&#8217;t need to jump through any hoops. Certain readers make it easy. Inoreader has\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/chrome.google.com\/webstore\/detail\/rss-reader-extension-by-i\/kfimphpokifbjgmjflanmfeppcjimgah\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">a browser extension<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0that subscribes you directly to any feed already on a page. The best thing is that RSS allows you to organize all your feeds into neat folders based on each competitor.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_more_targeted_campaigns\"><\/span><span data-preserver-spaces=\"true\">Create more targeted campaigns\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Regarding campaigns, RSS comes in handy when it comes to monitoring keywords for mentions and engagement. The more results you get during a campaign on your branded hashtag, the more you know your campaign is working and vice versa.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">But that&#8217;s in the here and now.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">RSS is truly useful when you take a bird&#8217;s eye view and think strategically about building your campaigns. Are they correctly targeted based on keywords? What are the keywords that your audience uses? How do your ideal customers speak?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Through RSS, you&#8217;re able to research by going through reviews, industry press on relevant trends as well as press coverage (key for it to be about your brand\u00a0<\/span><strong><span data-preserver-spaces=\"true\">and\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">your competitors). Now that you have the building blocks, it&#8217;s time to create synergy between brand, product and messaging.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: right;\"><strong>Also Read:<\/strong> <a href=\"https:\/\/www.wikitechupdates.com\/benefits-of-developing-and-using-native-applications\/\" target=\"_blank\" rel=\"noopener\">Benefits of developing and using native applications<\/a><\/p>\n<\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"Get_to_know_your_customers_better\"><\/span><span data-preserver-spaces=\"true\">Get to know your customers better.\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Listen to your audience. RSS makes for a fantastic low-budget tool for social media listening. The goal of such listening is to get to know your customers better. No matter how long you&#8217;ve been in business, your customers will always find ways to surprise you as times and their needs change. It is not uncommon for brands to shift their focus from one buyer persona to another.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Since you can draw content from all over the Internet, you&#8217;re in an excellent position to find out the answers to many questions. What are customers saying about you? What do they want? What do they take issue with your products?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The relationship between brand and customer is an ever-evolving one. RSS helps you stay on top.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_better_content_attract_customers\"><\/span><span data-preserver-spaces=\"true\">Create better content &amp; attract customers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Pulling on everything from the points above, you&#8217;ll find yourself immersed in your industry&#8217;s goings and gain a good grasp of what type of content interests your audience. This can be done based on observations of what&#8217;s going viral and what your competitors&#8217; content looks like. What you end up with is a framework within which you can develop a brand-specific flavour. Ride waves as they pick up speed so that you&#8217;re riding high and reaping the rewards.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">RSS readers also come in handy when it comes to intense research. Because you can subscribe to many feeds simultaneously, you&#8217;re able to see trends just by paying attention to the titles of articles you read. But there are also ways to discover fresh content through the RSS reader itself. Many readers nowadays have built-in content discovery functions. Inoreader has<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.inoreader.com\/discover\/topic\/business\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">\u00a0its own segment<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0and also provides users with a variety of searches.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Save_time_effort_and_money\"><\/span><span data-preserver-spaces=\"true\">Save time, effort and money.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Ultimately, RSS readers shave time off your workday. Blessed be automation. All you need to do is set up your subscriptions and accompanying filters, and you&#8217;re done. Everything from articles to newsletters to podcasts to tweets to YouTube videos finds its way to your dashboard in the exact order you choose.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Sure. To use some special features, you have to upgrade to a paid plan, but the cost is negligible compared to purchasing other management and organizational tools. Plus, you benefit from so many special features. RSS feed readers can effortlessly integrate with other services and programs thanks to IFTTT and Zapier. Create as many chains of triggers and commands as you&#8217;d like to automate your experience further.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a sea of software solutions aimed at business owners and fresh entrepreneurs, there&#8217;s only<\/p>\n","protected":false},"author":1,"featured_media":2275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[29],"tags":[3763,3759,3760,3761,3762],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2021\/09\/RSS-feed-readers.jpg?fit=1274%2C616&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":3008,"url":"https:\/\/www.wikitechupdates.com\/utorrent-secrets-and-tricks\/","url_meta":{"origin":2274,"position":0},"title":"uTorrent, all the secrets and tricks of this torrent download application","author":"Tejaswini","date":"4 August 2023","format":false,"excerpt":"No one doubts that uTorrent is one of the best applications out there\u00a0to download torrent files.\u00a0The client for Windows and Mac and Android systems collects millions of downloads. 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It's a great site that gives away a large number of comic titles for free. Manga is a kind of comic book or graphic story from Japan that has become popular all over the world. It's a unique form of storytelling\u2026","rel":"","context":"In &quot;Entertainment&quot;","block_context":{"text":"Entertainment","link":"https:\/\/www.wikitechupdates.com\/category\/entertainment\/"},"img":{"alt_text":"manganato","src":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2023\/07\/manganato.jpg?fit=1200%2C531&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2023\/07\/manganato.jpg?fit=1200%2C531&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2023\/07\/manganato.jpg?fit=1200%2C531&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2023\/07\/manganato.jpg?fit=1200%2C531&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2023\/07\/manganato.jpg?fit=1200%2C531&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2729,"url":"https:\/\/www.wikitechupdates.com\/alternatives-to-newpct\/","url_meta":{"origin":2274,"position":5},"title":"Alternatives to NewPCT: The best torrent sites","author":"Admin","date":"3 July 2023","format":false,"excerpt":"Looking for Alternatives to NewPCT?\u00a0Downloading files as torrents is one of the most common ways to get new shows, movies, series, and more.\u00a0For a long time the different pages have changed a lot, but unfortunately, for legal reasons, some pages cannot survive the test of time like NewPCT. When looking\u2026","rel":"","context":"In &quot;Entertainment&quot;","block_context":{"text":"Entertainment","link":"https:\/\/www.wikitechupdates.com\/category\/entertainment\/"},"img":{"alt_text":"NewPCT","src":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2023\/07\/NewPCT.jpg?fit=1200%2C576&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2023\/07\/NewPCT.jpg?fit=1200%2C576&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2023\/07\/NewPCT.jpg?fit=1200%2C576&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2023\/07\/NewPCT.jpg?fit=1200%2C576&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2023\/07\/NewPCT.jpg?fit=1200%2C576&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.wikitechupdates.com\/wp-json\/wp\/v2\/posts\/2274"}],"collection":[{"href":"https:\/\/www.wikitechupdates.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wikitechupdates.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wikitechupdates.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wikitechupdates.com\/wp-json\/wp\/v2\/comments?post=2274"}],"version-history":[{"count":2,"href":"https:\/\/www.wikitechupdates.com\/wp-json\/wp\/v2\/posts\/2274\/revisions"}],"predecessor-version":[{"id":2277,"href":"https:\/\/www.wikitechupdates.com\/wp-json\/wp\/v2\/posts\/2274\/revisions\/2277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wikitechupdates.com\/wp-json\/wp\/v2\/media\/2275"}],"wp:attachment":[{"href":"https:\/\/www.wikitechupdates.com\/wp-json\/wp\/v2\/media?parent=2274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wikitechupdates.com\/wp-json\/wp\/v2\/categories?post=2274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wikitechupdates.com\/wp-json\/wp\/v2\/tags?post=2274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}