{"id":2346,"date":"2021-11-08T15:46:18","date_gmt":"2021-11-08T10:16:18","guid":{"rendered":"https:\/\/www.wikitechupdates.com\/?p=2346"},"modified":"2021-11-08T15:58:22","modified_gmt":"2021-11-08T10:28:22","slug":"content-marketing","status":"publish","type":"post","link":"https:\/\/www.wikitechupdates.com\/content-marketing\/","title":{"rendered":"Content Marketing: What It Is And How To Use It Successfully (2022)"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">Surely you&#8217;ve already heard that saying that &#8220;content is king&#8221;. And it is that far from going out of style,\u00a0<\/span><strong><span data-preserver-spaces=\"true\">content marketing<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0is still essential for marketers<\/span><strong><span data-preserver-spaces=\"true\">.\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\"> In fact, 78% of marketers believe it is the future.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you have not yet launched into content marketing for your brand today, I want to encourage you to start now! With this definitive guide. To do this, I am going to explain what content marketing is and what it is not, its benefits, the most common formats, strategies to attract customers, and my favorite success stories.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-655de74acfbb7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-655de74acfbb7\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.wikitechupdates.com\/content-marketing\/#What_is_and_what_is_not_content_marketing\" title=\"What is and what is not content marketing\">What is and what is not content marketing<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.wikitechupdates.com\/content-marketing\/#What_is_content_marketing\" title=\"What is content marketing?\">What is content marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.wikitechupdates.com\/content-marketing\/#What_is_not_content_marketing\" title=\"What is not content marketing\">What is not content marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.wikitechupdates.com\/content-marketing\/#Benefits_of_content_marketing\" title=\"Benefits of content marketing\">Benefits of content marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.wikitechupdates.com\/content-marketing\/#The_most_common_branded_content_formats\" title=\"The most common branded content formats\">The most common branded content formats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.wikitechupdates.com\/content-marketing\/#Strategies_to_attract_customers_with_content_marketing\" title=\"Strategies to attract customers with content marketing\">Strategies to attract customers with content marketing<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_and_what_is_not_content_marketing\"><\/span><strong><span data-preserver-spaces=\"true\">What is and what is not content marketing<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">The contents are digital marketing like the color black to the world of fashion: a classic that never fails. Already 12 years ago, Joe Pulizzi defined\u00a0<\/span><strong><span data-preserver-spaces=\"true\">content marketing<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0that is still fully valid: &#8220;a marketing technique of creating and distributing relevant and valuable content to attract, acquire and attract the attention of a well-defined target audience, with the aim of encouraging them to be future customers &#8220;.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Simple, right? So that you have it even clearer, we are going to see some clues about what this type of marketing is and what it is not.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_content_marketing\"><\/span><span data-preserver-spaces=\"true\">What is content marketing?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">A way to add free value<\/span><\/strong><span data-preserver-spaces=\"true\">. &#8220;Give, you will receive&#8221; is one of the great maxims of content creation.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">A long-term investment<\/span><\/strong><span data-preserver-spaces=\"true\">. Some companies start blogging with great enthusiasm and quit when they don&#8217;t see results for a few months. Error! Before jumping into the pool, you have to be clear that to obtain the best results, and you will have to be constant and think in the long term.<\/span><\/li>\n<li><strong>A\u00a0<span data-preserver-spaces=\"true\">bet of the whole team<\/span><\/strong><span data-preserver-spaces=\"true\">. If you think about the different people who work in your company, surely they can bring refreshing points of view to your content. Although the main effort corresponds to the marketing department, involving your entire team will make your content much more interesting.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"What_is_not_content_marketing\"><\/span><span data-preserver-spaces=\"true\">What is not content marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">It is not just writing articles<\/span><\/strong><span data-preserver-spaces=\"true\">. When we think about this type of marketing, we are often left with the first step: creating content around your brand. In reality, a complete content strategy consists of four phases: generating traffic, <a href=\"https:\/\/www.wikitechupdates.com\/tactics-to-generate-quality-leads\/\" target=\"_blank\" rel=\"noopener\">generating leads<\/a>, lead nurturing, and generating customers.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">It is not native advertising.\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Although they have things in common, native advertising has two major differences with content marketing: it is based on paying space in other media (instead of publishing on our own channels) and uses an existing audience (instead of creating ours from scratch).<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><strong>It is not inbound marketing.<\/strong> but not necessarily the other way around. It is not inbound marketing. And this term implies all actions to attract customers to your business, including more traditional tools, such as advertising.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">It is not copywriting.\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Don&#8217;t be tempted to use your blog as an excuse to sell! <a href=\"https:\/\/en.wikipedia.org\/wiki\/Content_marketing\" target=\"_blank\" rel=\"noopener\">Content marketing<\/a> is based on helping and supporting the user. Overly promotional slogans and speeches are out of place.<\/span><\/li>\n<\/ul>\n<blockquote>\n<p style=\"text-align: right;\"><strong>Also Read:<\/strong> <a href=\"https:\/\/www.wikitechupdates.com\/different-ways-to-digitally-market-your-brand-and-company\/\" target=\"_blank\" rel=\"noopener\">Different ways to digitally market your brand and company<\/a><\/p>\n<\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_content_marketing\"><\/span><strong><span data-preserver-spaces=\"true\">Benefits of content marketing<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Content marketing is a long-term investment, which requires dedicating time and resources. Why should you get into this &#8220;mess&#8221;? These are some of the benefits of a good content strategy:<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Earn the trust of your users<\/span><\/strong><span data-preserver-spaces=\"true\">. Posting <a href=\"https:\/\/www.wikitechupdates.com\/what-is-quality-content\/\" target=\"_blank\" rel=\"noopener\"><strong>quality content<\/strong><\/a> on a regular basis will let users know that they can trust your brand. After all, if you help them for free, what won&#8217;t you do when they get paid?<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Position yourself as an authority in your sector.\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0If you manage to &#8220;be there&#8221; when a newspaper writes an article about your sector or when someone wants to consult information on a certain topic, you will gain authority and become the benchmark in your industry.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Improve your long-term planning<\/span><\/strong><span data-preserver-spaces=\"true\">. With a well-executed content plan, you will have the peace of mind of knowing where your marketing is going and what you are going to do at all times.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Improve your web positioning (SEO).\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Publishing content regularly is a winning technique to get Google to adore you. If you can get your content to rank high in search, you&#8217;ve got yourself an incredible source of free traffic.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Win customers and sales<\/span><\/strong><span data-preserver-spaces=\"true\">. As a consequence of all the above, you will see how your sales grow, since you will bring more users to your website and they will trust you more. Of course, if you want your strategy to take effect, don&#8217;t forget the following steps of the content marketing conversion funnel from the previous section (lead generation, lead nurturing, and customer generation).<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"The_most_common_branded_content_formats\"><\/span><strong><span data-preserver-spaces=\"true\">The most common branded content formats<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Before starting to think about formats, my recommendation is that you have a clear focus: what value can you bring to your potential clients, and how are you going to communicate it? Based on this, you will lean more towards some formats or others. In any case, remember that it is always good to create\u00a0<\/span><strong><span data-preserver-spaces=\"true\">different types of content<\/span><\/strong><span data-preserver-spaces=\"true\">, to see which ones work best, and to maintain some variety.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: right;\"><strong>Also Read:<\/strong> <a href=\"https:\/\/www.wikitechupdates.com\/advantages-and-benefits-of-having-a-corporate-blog\/\" target=\"_blank\" rel=\"noopener\">Advantages and benefits of having a corporate blog<\/a><\/p>\n<\/blockquote>\n<p><span data-preserver-spaces=\"true\">That said, these are the most common and proven formats in content marketing:<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Blogs<\/span><\/strong><span data-preserver-spaces=\"true\">. They have been with us for decades, but they are still one of our favorite ways of consuming content. The key to having a successful blog is to post regularly, have your categories and tags well organized, and invest in quality articles. Filler content may be cheaper to produce, but it is expensive in the long run.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Reports, white papers, and other downloadable formats in PDF<\/span><\/strong><span data-preserver-spaces=\"true\">. This type of content adds a lot of value to people who seek to learn about a specific topic while positioning you as an expert on that topic. In addition, they are a very effective way to get hold of the email and basic contact details of your potential customers. All are advantages!<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Newsletters<\/span><\/strong><span data-preserver-spaces=\"true\">. When you have already managed to get a database of people potentially interested in your brand, newsletters are a great way to keep in touch. You can use them to promote the best content on your blog.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Videos<\/span><\/strong><span data-preserver-spaces=\"true\">.\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Videos continue to be a trend<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0and gaining acceptance from users. Formats such as video tutorials are very effective when it comes to positioning your brand, while live videos are a novel way to contact your audience and demonstrate freshness and spontaneity.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Infographics<\/span><\/strong><span data-preserver-spaces=\"true\">. The perfect complement for your blog and to share on <a href=\"https:\/\/www.wikitechupdates.com\/social-network-to-improve-your-marketing\/\" target=\"_blank\" rel=\"noopener\">social networks<\/a>.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Strategies_to_attract_customers_with_content_marketing\"><\/span><strong><span data-preserver-spaces=\"true\">Strategies to attract customers with content marketing<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">When it comes to planning your content strategy, there are many possible approaches. My star tip to start is that you opt for the simplest and consider the\u00a0<\/span><strong><span data-preserver-spaces=\"true\">four steps\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">that we have already discussed. Here are some ideas to further your planning:<\/span><\/p>\n<blockquote>\n<p style=\"text-align: right;\"><strong>Also Read:<\/strong> <a href=\"https:\/\/www.wikitechupdates.com\/how-advertising-and-marketing-will-change-in-the-coming-years\/\" target=\"_blank\" rel=\"noopener\">How advertising and marketing will change in the coming years<\/a><\/p>\n<\/blockquote>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Create the best possible content.\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0If you&#8217;re going to make the long-term investment that content marketing requires, do it right! You need your content to impress your users, recommend it to their friends, and take you as a reference.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Don&#8217;t just focus on traffic, but on conversion<\/span><\/strong><span data-preserver-spaces=\"true\">. Visits, by themselves, will not generate benefits for you. Instead, leads do have value. Therefore, you need to have a strategy at hand so that visitors leave you their contact information. And for this, you will have to offer them added value.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Invest in SEO.\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Creating content on a regular basis makes search engines very happy &#8230; but it is not the only aspect of your SEO that you should consider. For your content to be discoverable, it must be well labeled and classified and be developed following some positioning guidelines (not repeating nonsense keywords). If you take care of this aspect from the beginning, you will make your investment in content profitable much sooner.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Think long-term<\/span><\/strong><span data-preserver-spaces=\"true\">. I won&#8217;t tire of repeating it: planning is half the battle! If you want your content publishing pace to be sustainable, you will need to organize your editorial calendar in advance.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Surely you&#8217;ve already heard that saying that &#8220;content is king&#8221;. And it is that far<\/p>\n","protected":false},"author":1,"featured_media":2347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[452],"tags":[3917,3937,3914,3925,3922,3924,3928,3929,3931,3919,3932,3920,3927,3930,3918,3934,3933,3936,3926,3921,3935,3915,3923,3916],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2021\/11\/content-marketing.jpg?fit=1166%2C656&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":3278,"url":"https:\/\/www.wikitechupdates.com\/video-marketing-in-generating-sales\/","url_meta":{"origin":2346,"position":0},"title":"The power of video marketing in generating sales","author":"Admin","date":"14 October 2023","format":false,"excerpt":"Do you really know the potential of launching your advertising messages with video marketing?\u00a0In this article we tell you how to implement it and what to keep in mind to generate more sales.\u00a0 Let's start!\u00a0 What is video marketing Video marketing is a strategy that uses video content to promote\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.wikitechupdates.com\/category\/marketing\/"},"img":{"alt_text":"video marketing","src":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2023\/10\/video-marketing.jpg?fit=1200%2C644&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2023\/10\/video-marketing.jpg?fit=1200%2C644&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2023\/10\/video-marketing.jpg?fit=1200%2C644&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2023\/10\/video-marketing.jpg?fit=1200%2C644&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2023\/10\/video-marketing.jpg?fit=1200%2C644&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1480,"url":"https:\/\/www.wikitechupdates.com\/different-ways-to-digitally-market-your-brand-and-company\/","url_meta":{"origin":2346,"position":1},"title":"Different ways to digitally market your brand and company","author":"Admin","date":"10 June 2020","format":false,"excerpt":"At the start of the Internet, the marketing platform has been connected. The marketing process is being accomplished through billboards, banners, or word of mouth. The platform for online marketing and digital advertisements has taken over the market, and therefore the professional perspective in digital marketing is paramount today. Digital\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.wikitechupdates.com\/category\/marketing\/"},"img":{"alt_text":"Digital Marketing","src":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2020\/06\/Digital-Marketing.jpg?fit=848%2C477&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2020\/06\/Digital-Marketing.jpg?fit=848%2C477&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2020\/06\/Digital-Marketing.jpg?fit=848%2C477&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2020\/06\/Digital-Marketing.jpg?fit=848%2C477&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2668,"url":"https:\/\/www.wikitechupdates.com\/tips-to-streamline-your-marketing-workflow\/","url_meta":{"origin":2346,"position":2},"title":"5 Tips To Streamline Your Marketing Workflow","author":"Admin","date":"8 February 2023","format":false,"excerpt":"Running your marketing efforts without a solid workflow can result in miscommunication, missed deadlines, and other non-productive tasks. That's why it's so important to streamline your marketing processes. By doing so, you can find new leads more quickly and more easily and nurture those leads into customers and advocates by\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.wikitechupdates.com\/category\/marketing\/"},"img":{"alt_text":"Tips To Streamline Your Marketing Workflow","src":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2023\/02\/96022BF2-BCDA-4E0B-B791-2B90A695F29A.jpeg?fit=1200%2C641&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2023\/02\/96022BF2-BCDA-4E0B-B791-2B90A695F29A.jpeg?fit=1200%2C641&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2023\/02\/96022BF2-BCDA-4E0B-B791-2B90A695F29A.jpeg?fit=1200%2C641&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2023\/02\/96022BF2-BCDA-4E0B-B791-2B90A695F29A.jpeg?fit=1200%2C641&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2023\/02\/96022BF2-BCDA-4E0B-B791-2B90A695F29A.jpeg?fit=1200%2C641&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1756,"url":"https:\/\/www.wikitechupdates.com\/4-trends-in-influencer-marketing-that-are-marking-2020\/","url_meta":{"origin":2346,"position":3},"title":"4 trends in Influencer marketing that are marking 2020","author":"Admin","date":"16 September 2020","format":false,"excerpt":"The new reality that brands and consumers face after the arrival of Covid19 is changing the trends in the market. The new situation that we live after the arrival of Covid19 has changed consumer behavior. 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