{"id":2354,"date":"2021-11-12T13:09:48","date_gmt":"2021-11-12T07:39:48","guid":{"rendered":"https:\/\/www.wikitechupdates.com\/?p=2354"},"modified":"2021-11-12T13:09:48","modified_gmt":"2021-11-12T07:39:48","slug":"social-listening-explained-all-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.wikitechupdates.com\/social-listening-explained-all-you-need-to-know\/","title":{"rendered":"Social listening explained. All you need to know"},"content":{"rendered":"<p>Social listening is one of the <a href=\"https:\/\/www.socialbakers.com\/blog\/why-is-social-listening-important\" target=\"_blank\" rel=\"noopener\">cornerstones of digital marketing<\/a> in the age of social media. It\u2019s the best kind of map to lead you to the promised land of sale conversations and loyal customers.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-655de7383d1e1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-655de7383d1e1\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.wikitechupdates.com\/social-listening-explained-all-you-need-to-know\/#What_you_need_to_know_about_social_listening\" title=\"What you need to know about social listening?\">What you need to know about social listening?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.wikitechupdates.com\/social-listening-explained-all-you-need-to-know\/#Why_does_social_listening_really_matter\" title=\"Why does social listening really matter?\">Why does social listening really matter?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.wikitechupdates.com\/social-listening-explained-all-you-need-to-know\/#How_can_it_help_you\" title=\"How can it help you?\">How can it help you?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.wikitechupdates.com\/social-listening-explained-all-you-need-to-know\/#Keep_track_of_your_competition\" title=\"Keep track of your competition\">Keep track of your competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.wikitechupdates.com\/social-listening-explained-all-you-need-to-know\/#Understand_your_customers_better\" title=\"Understand your customers better\">Understand your customers better<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.wikitechupdates.com\/social-listening-explained-all-you-need-to-know\/#Identify_opportunities_in_the_field\" title=\"Identify opportunities in the field\">Identify opportunities in the field<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.wikitechupdates.com\/social-listening-explained-all-you-need-to-know\/#Listen_everywhere\" title=\"Listen everywhere\">Listen everywhere<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.wikitechupdates.com\/social-listening-explained-all-you-need-to-know\/#Adapt_your_strategy_to_your_customers_needs\" title=\"Adapt your strategy to your customers\u2019 needs\">Adapt your strategy to your customers\u2019 needs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.wikitechupdates.com\/social-listening-explained-all-you-need-to-know\/#Develop_your_business_much_easier_and_faster\" title=\"Develop your business much easier and faster\">Develop your business much easier and faster<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_you_need_to_know_about_social_listening\"><\/span>What you need to know about social listening?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You\u2019ve probably heard about it here and there, but you\u2019re not exactly clear on what it is.<\/p>\n<p>The first thought for many is that it\u2019s about going into your social mentions on your accounts and seeing what people are saying about you. That\u2019s definitely a part of it.<\/p>\n<p>Social listening is about fully utilizing social media and other social platforms to track specific topics, keywords, brands, niches and audiences. You pull back in order to see the full picture and then use what you\u2019ve learned to maneuver <a href=\"https:\/\/www.inoreader.com\/blog\/2020\/12\/social-media-listening-for-your-value-proposition.html\" target=\"_blank\" rel=\"noopener\">yourself to the head of the pack<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_does_social_listening_really_matter\"><\/span>Why does social listening really matter?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We all exist online. Because of the pandemic, the virtual world seems to matter even more and this is doubly true for businesses. Without a website or social media presence, you can\u2019t hope to stay in business, even if you\u2019re a small, local enterprise.<\/p>\n<p>You need to be able to broadcast your voice to those who should hear it, and social media listening does that for you. The process delivers the correct data and insights that make your brand attractive to your target audience.<\/p>\n<p>It\u2019s best to convince a potential customer to choose your product and then stay by your side.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_can_it_help_you\"><\/span>How can it help you?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Keep_track_of_your_competition\"><\/span>Keep track of your competition<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I\u2019m leading with competitor monitoring and analysis for the express reason many businesses don\u2019t make it a priority \u2013 ultimately losing out on windows of opportunities.<\/p>\n<p>Yours is not the only conversation happening in the room. Competitor insights reveal the chinks in their armor as well as their immediate strengths. When are they planning on releasing a product and running a campaign? If they\u2019re the biggest on the market right now, then it\u2019s best you avoid getting in their way.<\/p>\n<p>In those instances, when your competitors make a big mistake and are receiving backlash, take out your notebook and take notes on what to avoid. Any experience is a good learning tool on what to improve in your own brand.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Understand_your_customers_better\"><\/span>Understand your customers better<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ultimately, it\u2019s your job to be inside the head of the consumer. Business owners like to think there is nothing they don\u2019t know about their target customer, but that\u2019s misplaced confidence more often than not.<\/p>\n<p>Customers change their mind all the time. Can you blame them? There\u2019s always a new shiny, better product out there that creates more value.<\/p>\n<p>Social listening is the proverbial little birdie, which tells you what your customers want, need and are passionate about. You learn what they\u2019re asking, what they currently think about your brand and what makes them angry. Also important to note, in that particular moment in time.<\/p>\n<p>Additionally, social listening broadens your general knowledge of the consumer segment you\u2019re actively targeting. These are parameters like their digital habits, preferred online platforms, their use of language and content that resonates with them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Identify_opportunities_in_the_field\"><\/span>Identify opportunities in the field<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Moving away from the specific, social listening mines the depths of the Internet for deep insights into your industry as a whole. Keep your eyes on the lookout for new innovations, trending topics and hashtags, around which most conversations in your industry take place.<\/p>\n<p>You never know when you\u2019re going to stumble onto invaluable information. Perhaps it\u2019s a bigger trend concerning consumer behaviour as a whole (kind of how shopping via mobile devices really picked up). Other times it\u2019s what customers generally dislike about dealing with your product or service category, which then opens doors to switch things up for your brand. Really tap into an unexplored or underdeveloped niche.<\/p>\n<blockquote>\n<p style=\"text-align: right;\"><strong>Also Read:<\/strong> <a href=\"https:\/\/www.wikitechupdates.com\/easy-tips-for-attract-customers-to-startups\/\" target=\"_blank\" rel=\"noopener\">Easy Tips for Attract Customers to Startups<\/a><\/p>\n<\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"Listen_everywhere\"><\/span>Listen everywhere<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Social listening is one of those processes that takes you all over the Internet. As long as someone somewhere mentions your brand, you can find them and gain a valuable perspective. Ties all ties in with the point I made about learning where your target customers spend their times online. The social media listening process takes you through all digital haunts.<\/p>\n<p>Tools like <a href=\"https:\/\/www.google.com\/alerts\" target=\"_blank\" rel=\"noopener\">Google Alerts<\/a>, <a href=\"https:\/\/mention.com\/en\/\" target=\"_blank\" rel=\"noopener\">Mention<\/a> and <a href=\"https:\/\/www.reviewtrackers.com\/\" target=\"_blank\" rel=\"noopener\">ReviewTrackers<\/a> make it easy enough to monitor branded keywords, but for a little bit more oomph try out <a href=\"https:\/\/www.wikitechupdates.com\/benefits-of-rss-feed-readers-for-small-business-owners\/\" target=\"_blank\" rel=\"noopener\">RSS feed readers<\/a> as monitoring tools. Inoreader has all the way to listen virtually anywhere, <a href=\"https:\/\/www.inoreader.com\/discover\" target=\"_blank\" rel=\"noopener\">tap into valuable content<\/a> in its database and easily save and<a href=\"https:\/\/chrome.google.com\/webstore\/detail\/rss-reader-extension-by-i\/kfimphpokifbjgmjflanmfeppcjimgah\" target=\"_blank\" rel=\"noopener\"> subscribe to sites on Chrome<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Adapt_your_strategy_to_your_customers_needs\"><\/span>Adapt your strategy to your customers\u2019 needs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now you know your audience\u2019s favorite place online, their values, their needs and their language. The next step is to tailor your message and social media strategy to your ideal customer. Think of it as tuning the radio to the right frequency so that whatever you\u2019re saying reaches their ears loud and clear.<\/p>\n<p>In the digital age, it\u2019s a cardinal sin not to have any social media presence. Plain foolish to not put a social media strategy in action. If you\u2019re going to promote yourself, you need to know where. It is also important to generate content that your customer will find useful and relevant.<\/p>\n<p>SEO professionals and marketers know to go to HubSpot for advice on their blog and it\u2019s gotten to a point where there are people who don\u2019t really know that they\u2019re a company that offers all sorts of inbound marketing services.<\/p>\n<blockquote>\n<p style=\"text-align: right;\"><strong>Also Read:<\/strong> <a href=\"https:\/\/www.wikitechupdates.com\/why-it-support-is-important-for-your-business\/\" target=\"_blank\" rel=\"noopener\">6 Reasons Why IT Support is Important for Your Business<\/a><\/p>\n<\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"Develop_your_business_much_easier_and_faster\"><\/span>Develop your business much easier and faster<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Growing a business is never easy, but social listening throws you a lifeline. It\u2019s a lot easier to find your way when you have an idea where to go rather than stumble in the dark.<\/p>\n<p>Tapping into your customers\u2019 mindset not only makes it relatively simpler to convert sales, but also keeps your customers. It\u2019s cheaper to retain customers than gain new ones and the most stable and sustainable way to grow a business is a solid foundation of loyal customers.<\/p>\n<p>No customer will consider leaving you when they know you know their every wish and preference.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social listening is one of the cornerstones of digital marketing in the age of social<\/p>\n","protected":false},"author":1,"featured_media":2355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[452],"tags":[3943,3961,3959,3960,3964,3948,3963,3962,3950,3947,3952,3956,3954,3953,3945,3951,3946,3944,3955,3966,3965,3967,3968,3957,3958,3949,3942],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2021\/11\/Social-listening-e1636702231268.jpg?fit=987%2C618&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":2698,"url":"https:\/\/www.wikitechupdates.com\/ways-social-media-changed-consumer-behavior\/","url_meta":{"origin":2354,"position":0},"title":"Examining the ways social media changed consumer behavior","author":"Admin","date":"29 June 2023","format":false,"excerpt":"Consumer behaviors are constantly changing and evolving. However, recent changes brought on by the internet and social media, coupled with the past four years' events, have significantly altered consumer thinking and behavior. With increasing remote work and social distancing measures, consumers relied heavily on social media to interact, engage, and\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.wikitechupdates.com\/category\/marketing\/"},"img":{"alt_text":"Examining the ways social media changed consumer behavior","src":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2023\/06\/Examining-the-ways-social-media-changed-consumer-behavior.jpg?fit=974%2C480&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2023\/06\/Examining-the-ways-social-media-changed-consumer-behavior.jpg?fit=974%2C480&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2023\/06\/Examining-the-ways-social-media-changed-consumer-behavior.jpg?fit=974%2C480&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2023\/06\/Examining-the-ways-social-media-changed-consumer-behavior.jpg?fit=974%2C480&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2274,"url":"https:\/\/www.wikitechupdates.com\/benefits-of-rss-feed-readers-for-small-business-owners\/","url_meta":{"origin":2354,"position":1},"title":"RSS feed readers and their main benefits for small business owners","author":"Admin","date":"15 September 2021","format":false,"excerpt":"In a sea of software solutions aimed at business owners and fresh entrepreneurs, there's only one question that matters \u2013 how much is it going to cost? Resources are always tight when you're small, and that's why you need a tool that's flexible and gives you a big bang for\u2026","rel":"","context":"In &quot;Latest Updates&quot;","block_context":{"text":"Latest Updates","link":"https:\/\/www.wikitechupdates.com\/category\/latest-updates\/"},"img":{"alt_text":"RSS feed readers","src":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2021\/09\/RSS-feed-readers.jpg?fit=1200%2C580&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2021\/09\/RSS-feed-readers.jpg?fit=1200%2C580&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2021\/09\/RSS-feed-readers.jpg?fit=1200%2C580&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2021\/09\/RSS-feed-readers.jpg?fit=1200%2C580&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2021\/09\/RSS-feed-readers.jpg?fit=1200%2C580&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2704,"url":"https:\/\/www.wikitechupdates.com\/tricks-to-watch-free-movies\/","url_meta":{"origin":2354,"position":2},"title":"All the tricks to watch free movies, television channels and podcasts on the Internet","author":"Admin","date":"30 June 2023","format":false,"excerpt":"There are safer options than others to watch or listen to streaming entertainment and in this post we mention which are the most popular and some tips to avoid problems. All the changes that we are going to see on Netflix and other streaming platforms this 2023 Paid content streaming\u00a0platforms\u00a0,\u2026","rel":"","context":"In &quot;Entertainment&quot;","block_context":{"text":"Entertainment","link":"https:\/\/www.wikitechupdates.com\/category\/entertainment\/"},"img":{"alt_text":"tricks to watch free movies","src":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2023\/06\/tricks-to-watch-free-movies-e1688106300280.jpeg?fit=990%2C556&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2023\/06\/tricks-to-watch-free-movies-e1688106300280.jpeg?fit=990%2C556&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2023\/06\/tricks-to-watch-free-movies-e1688106300280.jpeg?fit=990%2C556&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2023\/06\/tricks-to-watch-free-movies-e1688106300280.jpeg?fit=990%2C556&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1390,"url":"https:\/\/www.wikitechupdates.com\/virtual-assistant\/","url_meta":{"origin":2354,"position":3},"title":"What is a Virtual Assistant and how does it work?","author":"Admin","date":"11 June 2020","format":false,"excerpt":"How smart speakers and assistants are transforming our lives A virtual assistant is an application that can understand voice commands and complete a user's tasks. Virtual assistants are available on most smartphones and tablets, on traditional computers, and now even on standalone devices like the Amazon Echo and Google Home.\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.wikitechupdates.com\/category\/technology\/"},"img":{"alt_text":"virtual assistant","src":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2020\/06\/virtual-assistant.jpg?fit=1200%2C591&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2020\/06\/virtual-assistant.jpg?fit=1200%2C591&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2020\/06\/virtual-assistant.jpg?fit=1200%2C591&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2020\/06\/virtual-assistant.jpg?fit=1200%2C591&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2020\/06\/virtual-assistant.jpg?fit=1200%2C591&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1969,"url":"https:\/\/www.wikitechupdates.com\/why-online-video-maker-will-make-you-a-better-social-marketer\/","url_meta":{"origin":2354,"position":4},"title":"Why Online Video Maker Will Make You A Better Social Marketer","author":"Admin","date":"27 January 2021","format":false,"excerpt":"There are a lot of opportunities to be present on social media. Of course, you need to keep in mind that other marketers have the same options as you. It\u2019s a must that you stand out in social media when it comes to your campaign, but obviously, that\u2019s easier said\u2026","rel":"","context":"In &quot;Apps&quot;","block_context":{"text":"Apps","link":"https:\/\/www.wikitechupdates.com\/category\/apps\/"},"img":{"alt_text":"Why Online Video Maker Will Make You A Better Social Marketer","src":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2021\/01\/pexels-lisa-fotios-1092671.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2021\/01\/pexels-lisa-fotios-1092671.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2021\/01\/pexels-lisa-fotios-1092671.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2021\/01\/pexels-lisa-fotios-1092671.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2021\/01\/pexels-lisa-fotios-1092671.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1984,"url":"https:\/\/www.wikitechupdates.com\/is-social-media-marketing-dead\/","url_meta":{"origin":2354,"position":5},"title":"Is Social Media Marketing Dead?","author":"Admin","date":"10 February 2021","format":false,"excerpt":"Ever since the advent of social media around the turn of the century, brands and businesses have been gaining a more and more complete understanding of how to use these tools for marketing purposes. 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