{"id":3266,"date":"2023-10-12T16:43:49","date_gmt":"2023-10-12T11:13:49","guid":{"rendered":"https:\/\/www.wikitechupdates.com\/?p=3266"},"modified":"2023-10-12T16:43:49","modified_gmt":"2023-10-12T11:13:49","slug":"how-to-measure-website-traffic","status":"publish","type":"post","link":"https:\/\/www.wikitechupdates.com\/how-to-measure-website-traffic\/","title":{"rendered":"How to measure website traffic?"},"content":{"rendered":"<p><span>If you have a website, whether a business, personal or corporate blog,\u00a0<\/span><strong><span>it is important to understand how your page visits should be measured<\/span><\/strong><span>\u00a0.\u00a0Website traffic analysis provides, on the one hand, very valuable information about who visits your site, how they interact with it and, secondly, it helps you make good decisions to improve the performance of the site.<\/span><\/p>\n<p><span>Without intending to make a complete guide, since the topic is complex,\u00a0<\/span><strong><span>we are going to set some guidelines for correct traffic measurement.<\/span><\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-655dcc4de8321\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-655dcc4de8321\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.wikitechupdates.com\/how-to-measure-website-traffic\/#Why_is_it_so_important_to_measure_web_traffic\" title=\"Why is it so important to measure web traffic?\">Why is it so important to measure web traffic?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.wikitechupdates.com\/how-to-measure-website-traffic\/#1_Performance_evaluation\" title=\"1. Performance evaluation\">1. Performance evaluation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.wikitechupdates.com\/how-to-measure-website-traffic\/#2_Audience\" title=\"2. Audience\">2. Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.wikitechupdates.com\/how-to-measure-website-traffic\/#3_Optimization\" title=\"3. Optimization\">3. Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.wikitechupdates.com\/how-to-measure-website-traffic\/#4_Measuring_the_success_of_the_strategy\" title=\"4. Measuring the success of the strategy\">4. Measuring the success of the strategy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.wikitechupdates.com\/how-to-measure-website-traffic\/#Tools_to_measure_web_traffic\" title=\"Tools to measure web traffic\">Tools to measure web traffic<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.wikitechupdates.com\/how-to-measure-website-traffic\/#1_Google_Analytics_4\" title=\"1. Google Analytics 4\">1. Google Analytics 4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.wikitechupdates.com\/how-to-measure-website-traffic\/#2_Google_Search_Console\" title=\"2. Google Search Console\">2. Google Search Console<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.wikitechupdates.com\/how-to-measure-website-traffic\/#3_SEMrush\" title=\"3. SEMrush\">3. SEMrush<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.wikitechupdates.com\/how-to-measure-website-traffic\/#Key_metrics_to_measure_web_traffic\" title=\"Key metrics to measure web traffic\">Key metrics to measure web traffic<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.wikitechupdates.com\/how-to-measure-website-traffic\/#1_Visits_or_Sessions\" title=\"1. Visits or Sessions\">1. Visits or Sessions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.wikitechupdates.com\/how-to-measure-website-traffic\/#2_Page_Views\" title=\"2. Page Views\">2. Page Views<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.wikitechupdates.com\/how-to-measure-website-traffic\/#3_Unique_Users\" title=\"3. Unique Users\">3. Unique Users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.wikitechupdates.com\/how-to-measure-website-traffic\/#4_Bounce_rate\" title=\"4. Bounce rate\">4. Bounce rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.wikitechupdates.com\/how-to-measure-website-traffic\/#5_Time_spent_on_the_Site\" title=\"5. Time spent on the Site\">5. Time spent on the Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.wikitechupdates.com\/how-to-measure-website-traffic\/#6_Origin_of_Traffic\" title=\"6. Origin of Traffic\">6. Origin of Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.wikitechupdates.com\/how-to-measure-website-traffic\/#7_Conversion\" title=\"7. Conversion\">7. Conversion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.wikitechupdates.com\/how-to-measure-website-traffic\/#8_Keywords\" title=\"8. Keywords\">8. Keywords<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.wikitechupdates.com\/how-to-measure-website-traffic\/#Steps_to_measure_website_traffic\" title=\"Steps to measure website traffic\">Steps to measure website traffic<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.wikitechupdates.com\/how-to-measure-website-traffic\/#1_Analysis_Tool_Configuration\" title=\"1. Analysis Tool Configuration\">1. Analysis Tool Configuration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.wikitechupdates.com\/how-to-measure-website-traffic\/#2_Establishment_of_Goals\" title=\"2. Establishment of Goals\">2. Establishment of Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.wikitechupdates.com\/how-to-measure-website-traffic\/#3_Monitoring\" title=\"3. Monitoring\">3. Monitoring<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.wikitechupdates.com\/how-to-measure-website-traffic\/#4_Strategy_Adjustment\" title=\"4. Strategy Adjustment\">4. Strategy Adjustment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.wikitechupdates.com\/how-to-measure-website-traffic\/#5_The_Competition_has_something_to_contribute\" title=\"5. The Competition has something to contribute\">5. The Competition has something to contribute<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.wikitechupdates.com\/how-to-measure-website-traffic\/#Conclusions\" title=\"Conclusions\">Conclusions<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_it_so_important_to_measure_web_traffic\"><\/span><span id=\"%c2%bfpor-que-es-tan-importante-medir-el-trafico-web\" class=\"ez-toc-section\"><\/span><span>Why is it so important to measure web traffic?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Performance_evaluation\"><\/span><span id=\"1evaluacion-del-rendimiento\" class=\"ez-toc-section\"><\/span><span>1. Performance evaluation<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Let&#8217;s start from an initial mantra that may seem obvious:\u00a0<\/span><strong><span>\u201cwhat is not measured is useless\u201d<\/span><\/strong><span>\u00a0, in the sense that we will not know what the performance of something is if we do not carry out an adequate measurement that is scaffolded on KPIs (key performance indicators). performance) well thought out.\u00a0In the case at hand, measuring web traffic, we can only correctly evaluate the performance of a site if we know: what attracts visitors?\u00a0How long do they stay on the page?\u00a0Which pages are the most popular?<\/span><\/p>\n<p><span>Could we add more questions?\u00a0Of course, depending on the degree of analysis we want to reach.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Audience\"><\/span><span id=\"2audiencia\" class=\"ez-toc-section\"><\/span><span>2. Audience<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Identifying the audience is essential since this information will help us\u00a0<\/span><strong><span>create valuable content that is more appropriate and appropriate for those who visit us<\/span><\/strong><span>\u00a0and, therefore, establish more effective marketing strategies.<\/span><\/p>\n<p><span>A web page is permanent advertising content 7 days a week, 365 days a year.\u00a0The analysis of your traffic will help us refine the target to which our SEM and Social Media Ads campaigns will be directed, in addition to the valuable content that we want to disseminate on Social Networks.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Optimization\"><\/span><span id=\"3optimizacion\" class=\"ez-toc-section\"><\/span><span>3. Optimization<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>The biggest mistake we can make is to maintain the belief that once a website has been designed and uploaded to the Internet, we have already finished that process and we can let it sleep waiting for the returns.\u00a0On the contrary, since one of the characteristics of \u201cdigital\u201d is its permanent dynamism, the website, based on traffic analysis,\u00a0<\/span><strong><span>must be constantly optimized based on who its visitors are and what interests them most. .<\/span><\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Measuring_the_success_of_the_strategy\"><\/span><span id=\"4medicion-del-exito-de-la-estrategia\" class=\"ez-toc-section\"><\/span><span>4. Measuring the success of the strategy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>If online marketing campaigns have the objective of bringing visitors to your website where you offer services or to your online store where the conversion consists of selling your products, it is obvious\u00a0<\/span><strong><span>that a good measurement of the traffic<\/span><\/strong><span>\u00a0that these campaigns provide will help optimize the results. ads in particular or the SEM or Social Media Ads strategy in general and, therefore, the investment.<\/span><\/p>\n<p style=\"text-align: right;\"><em><strong>Also Read:<\/strong><\/em> <a href=\"https:\/\/www.wikitechupdates.com\/advantages-and-benefits-of-having-a-corporate-blog\/\" target=\"_blank\" rel=\"noopener\">Advantages and benefits of having a corporate blog<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tools_to_measure_web_traffic\"><\/span><span id=\"herramientas-para-medir-el-trafico-web\" class=\"ez-toc-section\"><\/span><span>Tools to measure web traffic<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>We already have the arguments to understand the importance of measurement, now comes the time to know the tools that we have at our disposal knowing that within a while we will have to update this content because new tools will appear.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Google_Analytics_4\"><\/span><span id=\"1google-analytics-4\" class=\"ez-toc-section\"><\/span><span>1. Google Analytics 4<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Our old well-known Google Analytics, updated in 2023 from Universal to the current version of GA4, is one of the most used and recognized web traffic analysis tools among digital marketing managers to work on web\u00a0<\/span><span>analytics<\/span><span>\u00a0.<\/span><\/p>\n<p><strong><span>It is a free tool that offers a wide range of metrics and data,<\/span><\/strong><span>\u00a0from the number of visitors, to geographic location, time spent on the site, most viewed pages, among many other KPIs.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Google_Search_Console\"><\/span><span id=\"2google-search-console\" class=\"ez-toc-section\"><\/span><span>2. Google Search Console<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>This is another of the free tools that Google makes available to us.\u00a0In this case,\u00a0<\/span><strong><span>Google Search Console focuses on the organic visibility<\/span><\/strong><span>\u00a0of your website in Google search results by providing information about the keywords that generate traffic to your site, crawl errors and the position of your site in the results. search.\u00a0It is a particularly useful tool for the SEO optimization of a website.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_SEMrush\"><\/span><span id=\"3semrush\" class=\"ez-toc-section\"><\/span><span>3. SEMrush<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>We have before us a web traffic analysis tool focused on\u00a0<\/span><strong><span>keyword research, website audit and competitor monitoring.\u00a0<\/span><\/strong><span>Therefore we can obtain information about the performance of our website by comparing it with those of competitors, in addition to being able to discover and expand keywords with options that we had not considered.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_metrics_to_measure_web_traffic\"><\/span><span id=\"metricas-clave-para-medir-el-trafico-web\" class=\"ez-toc-section\"><\/span><span>Key metrics to measure web traffic<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>It is time to present the key metrics that we must analyze to effectively <a href=\"https:\/\/www.wikihow.com\/Measure-Website-Traffic\" target=\"_blank\" rel=\"noopener\">measure web traffic<\/a>.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Visits_or_Sessions\"><\/span><span id=\"1visitas-o-sesiones\" class=\"ez-toc-section\"><\/span><span>1. Visits or Sessions<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>We start with the most basic, the visits.\u00a0A visit or session is the interaction of an individual user with a web page during a specified period of time.\u00a0In other words,\u00a0<\/span><strong><span>how many times users have visited your website.<\/span><\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Page_Views\"><\/span><span id=\"2paginas-vistas\" class=\"ez-toc-section\"><\/span><span>2. Page Views<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>This concept indicates\u00a0<\/span><strong><span>how many pages of your website have been viewed in total during a specific period of time<\/span><\/strong><span>\u00a0.\u00a0This metric is useful for understanding what content is most popular among users who have visited it.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Unique_Users\"><\/span><span id=\"3usuarios-unicos\" class=\"ez-toc-section\"><\/span><span>3. Unique Users<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>With this metric we count the\u00a0<\/span><strong><span>number of different people who have visited our page<\/span><\/strong><span>\u00a0in a given period of time, thus arriving at the actual number of people who interact with our site.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Bounce_rate\"><\/span><span id=\"4tasa-de-rebote\" class=\"ez-toc-section\"><\/span><span>4. Bounce rate<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>With this KPI we measure the\u00a0<\/span><strong><span>percentage of visitors who leave our website by viewing a single page,<\/span><\/strong><span>\u00a0without further interaction.\u00a0We thus know that a high bounce rate means that the content of the page or its design needs urgent optimization.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Time_spent_on_the_Site\"><\/span><span id=\"5tiempo-de-permanencia-en-el-sitio\" class=\"ez-toc-section\"><\/span><span>5. Time spent on the Site<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>The more time a user spends on our website, the greater their commitment to our brand and their clear opinion that the content is attractive and valuable.\u00a0This metric represents the\u00a0<\/span><strong><span>average length of time a visitor spends on the site.<\/span><\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Origin_of_Traffic\"><\/span><span id=\"6origen-del-trafico\" class=\"ez-toc-section\"><\/span><span>6. Origin of Traffic<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>It is very important to know the origin of the traffic on our website in order to establish an optimal online marketing campaign.\u00a0This metric can be divided into three main categories: organic traffic that comes from search engines, referral traffic, which comes from other websites, and direct traffic, that is, users who directly type the URL of our site into the search engine. .<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Conversion\"><\/span><span id=\"7conversion\" class=\"ez-toc-section\"><\/span><span>7. Conversion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>With this term we group any\u00a0<\/span><strong><span>specific action that we want users to perform on our website<\/span><\/strong><span>\u00a0, from filling out a data form, making a purchase in our online store or subscribing to a newsletter to receive information and\/or commercial offers.\u00a0The monitoring we do on the conversions achieved helps us evaluate the effectiveness of our website from the parameter of the set objectives.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Keywords\"><\/span><span id=\"8palabras-clave\" class=\"ez-toc-section\"><\/span><span>8. Keywords<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Organic Search Engine Positioning or SEO is essential.\u00a0There are a series of keywords that can generate traffic to our website.\u00a0It is, therefore, very important to identify them in order to optimize the content of our website and thus increase\u00a0<\/span><strong><span>visibility in search engines<\/span><\/strong><span>\u00a0.\u00a0That is to say, if a keyword can illuminate with a very precise focus the place where our needle is located within the haystack of the Internet, isn&#8217;t it logical to use it?<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Steps_to_measure_website_traffic\"><\/span><span id=\"pasos-para-medir-el-trafico-web\" class=\"ez-toc-section\"><\/span><span>Steps to measure website traffic<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>We already have the tools and metrics, let&#8217;s now review the protocol that we must follow:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Analysis_Tool_Configuration\"><\/span><span id=\"1configuracion-de-la-herramienta-de-analisis\" class=\"ez-toc-section\"><\/span><span>1. Analysis Tool Configuration<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Once we have chosen the tool we are going to use, it is important to carry out a correct configuration, ensuring that all the data we need is collected.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Establishment_of_Goals\"><\/span><span id=\"2establecimiento-de-objetivos\" class=\"ez-toc-section\"><\/span><span>2. Establishment of Goals<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Defining the\u00a0<\/span><strong><span>specific objectives<\/span><\/strong><span>\u00a0that we want to achieve on our website is very important, otherwise, if we want to make a comparison that serves as an example, it would be sailing without a compass, that is, without a destination.\u00a0Increased sales, increased traffic, increased dwell time, increased forms can be good goals to work with.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Monitoring\"><\/span><span id=\"3-monitorizacion\" class=\"ez-toc-section\"><\/span><span>3. Monitoring<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>What good is all of the above if the results are not monitored?\u00a0Very little.\u00a0It is not enough to configure the tool, the biggest mistake is forgetting about it.\u00a0Reviewing the reports that the tool offers us is one of the regular and obligatory actions of every digital marketing manager.\u00a0<\/span><strong><span>A good analysis of the results<\/span><\/strong><span>\u00a0can lead to good decision making when establishing strategies, proposing optimizations, etc.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Strategy_Adjustment\"><\/span><span id=\"4ajuste-de-estrategia\" class=\"ez-toc-section\"><\/span><span>4. Strategy Adjustment<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong><span>The data collected are the \u201carguments\u201d to maintain or change a strategy.\u00a0<\/span><\/strong><span>The principle is clear, \u201cchange what doesn&#8217;t work, enhance what does.\u201d\u00a0A high bounce rate does not indicate that something is not right and we should review the content because something is happening. However, a high rate of traffic that generates conversions tells us to invest more.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_The_Competition_has_something_to_contribute\"><\/span><span id=\"5la-competencia-tiene-algo-que-aportar\" class=\"ez-toc-section\"><\/span><span>5. The Competition has something to contribute<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Permanent monitoring of the competition can provide us with valuable ideas when optimizing our website.\u00a0We cannot make the mistake of believing that beyond the limits of our website the world does not exist.\u00a0Let&#8217;s remember that idea that we have advanced on some occasions: digital marketing is in permanent movement and whoever stays still disappears.<\/span><\/p>\n<p style=\"text-align: right;\"><em><strong>Also Read:<\/strong><\/em> <a href=\"https:\/\/www.wikitechupdates.com\/trigger-marketing\/\" target=\"_blank\" rel=\"noopener\">Trigger Marketing: everything you need to know<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusions\"><\/span><span id=\"conclusiones\" class=\"ez-toc-section\"><\/span><span>Conclusions<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong><span>The health of our website is based on continuous measurement of its traffic.\u00a0<\/span><\/strong><span>This monitoring of the performance of the website, the audience and the effectiveness of digital marketing strategies provides us with more than valuable information so that the actions we carry out are the most convenient and that our business continues to be successful.<\/span><\/p>\n<p><span>We must not forget that it is very important\u00a0<\/span><strong><span>to use the most appropriate tools<\/span><\/strong><span>\u00a0and, above all, be up to date in terms of the improvements they offer us, almost obsessively avoiding being outdated.<\/span><\/p>\n<p><strong><span>Time is valuable and even more so if we dedicate it to analysis<\/span><\/strong><span>\u00a0.\u00a0A digital marketing manager spends most of his time analyzing reports and drawing conclusions to launch actions that improve results. After all, digital is in constant motion and a manager must be as well.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have a website, whether a business, personal or corporate blog,\u00a0it is important to<\/p>\n","protected":false},"author":1,"featured_media":3267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[452],"tags":[12917,12957,12945,12899,12910,12904,12905,12946,12958,12918,12919,12947,12894,12895,12893,12913,12948,12972,12920,12949,12973,12959,12950,12921,12960,12934,12951,12906,12935,12961,12962,12914,12922,12963,12974,12900,12952,12964,12907,12975,12976,12936,12923,12901,12977,12953,12965,12937,12896,12908,12966,12889,12890,12978,12979,12938,12967,12980,12924,12925,12939,12926,12892,12940,12941,12911,12981,12909,12982,12927,12983,12928,12888,12887,12968,12897,12929,12954,12902,12891,12912,12930,12898,12984,12955,12915,12916,12985,12942,12943,12903,12969,12970,12944,12971,12931,12956,12986,12932,12933],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2023\/10\/website-traffic.jpg?fit=1280%2C720&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":2068,"url":"https:\/\/www.wikitechupdates.com\/common-backlink-myths\/","url_meta":{"origin":3266,"position":0},"title":"Steer Clear From 5 Most Common Backlink Myth in 2021","author":"Admin","date":"7 April 2021","format":false,"excerpt":"In this ever-advancing digital world, businesses constantly have to devise new strategies to stay ahead in the competition. Technology encourages these businesses to employ the right tools to stay aside from the risk and grow their business without hurting their budget. 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Digital\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.wikitechupdates.com\/category\/marketing\/"},"img":{"alt_text":"Digital Marketing","src":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2020\/06\/Digital-Marketing.jpg?fit=848%2C477&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2020\/06\/Digital-Marketing.jpg?fit=848%2C477&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2020\/06\/Digital-Marketing.jpg?fit=848%2C477&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2020\/06\/Digital-Marketing.jpg?fit=848%2C477&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2385,"url":"https:\/\/www.wikitechupdates.com\/video-marketing-to-drive-sales\/","url_meta":{"origin":3266,"position":2},"title":"5 Reasons Why You Should Use Video Marketing to Drive Sales","author":"Admin","date":"6 December 2021","format":false,"excerpt":"With more and more buyers switching to online shopping, you need to have an online presence. Billions of people are downloading apps on their mobile phones and ordering their favorite products on the go. 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