{"id":3289,"date":"2023-10-30T14:54:52","date_gmt":"2023-10-30T09:24:52","guid":{"rendered":"https:\/\/www.wikitechupdates.com\/?p=3289"},"modified":"2023-10-30T14:54:52","modified_gmt":"2023-10-30T09:24:52","slug":"differences-between-an-erp-and-crm","status":"publish","type":"post","link":"https:\/\/www.wikitechupdates.com\/differences-between-an-erp-and-crm\/","title":{"rendered":"Know The Differences Between an ERP and CRM"},"content":{"rendered":"<p><b><span data-contrast=\"auto\">ERP\u00a0and CRM <\/span><\/b><span data-contrast=\"auto\">\u202fhave become essential tools for many businesses.\u00a0But do they have the same usefulness?\u00a0Each of these programs has complementary functions that allow comprehensive management of all business areas.\u00a0However, not all of them are suitable for the same types of companies.\u00a0That is why it is very important that you know what your real needs are.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In this article we are going to analyze\u202f\u00a0<\/span><b><span data-contrast=\"auto\">what a CRM is<\/span><\/b><span data-contrast=\"auto\">\u00a0,\u202f\u00a0<\/span><b><span data-contrast=\"auto\">what an ERP is\u202f<\/span><\/b><span data-contrast=\"auto\">\u00a0and the main\u202f\u00a0<\/span><b><span data-contrast=\"auto\">differences between ERP and CRM<\/span><\/b><span data-contrast=\"auto\">\u00a0.\u00a0In addition, we will explain to you which are the most relevant advantages of integrating them into the day-to-day life of your company and we will help you make a decision about which one is most suitable for you.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">CRM\u202f\u00a0<\/span><b><span data-contrast=\"auto\">and ERP<\/span><\/b><span data-contrast=\"auto\">\u00a0\u202fhave become essential tools for many businesses.\u00a0But do they have the same usefulness?\u00a0Each of these programs has complementary functions that allow comprehensive management of all business areas.\u00a0However, not all of them are suitable for the same types of companies.\u00a0That is why it is very important that you know what your real needs are.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In this article we are going to analyze\u202f\u00a0<\/span><b><span data-contrast=\"auto\">what a CRM is<\/span><\/b><span data-contrast=\"auto\">\u00a0,\u202f\u00a0<\/span><b><span data-contrast=\"auto\">what an ERP is\u202f<\/span><\/b><span data-contrast=\"auto\">\u00a0and the main\u202f\u00a0<\/span><b><span data-contrast=\"auto\">differences between ERP and CRM<\/span><\/b><span data-contrast=\"auto\">\u00a0.\u00a0In addition, we will explain to you which are the most relevant advantages of integrating them into the day-to-day life of your company and we will help you make a decision about which one is most suitable for you.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-655dcb5ed7135\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-655dcb5ed7135\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.wikitechupdates.com\/differences-between-an-erp-and-crm\/#What_is_a_CRM\" title=\"What is a CRM\u00a0\">What is a CRM\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.wikitechupdates.com\/differences-between-an-erp-and-crm\/#Advantages_of_using_a_CRM_in_a_company\" title=\"Advantages of using a CRM in a company\u00a0\">Advantages of using a CRM in a company\u00a0<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.wikitechupdates.com\/differences-between-an-erp-and-crm\/#Better_relationship_with_users\" title=\"Better relationship with users\u00a0\">Better relationship with users\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.wikitechupdates.com\/differences-between-an-erp-and-crm\/#Personalization_and_customer_focus\" title=\"Personalization and customer focus\u00a0\">Personalization and customer focus\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.wikitechupdates.com\/differences-between-an-erp-and-crm\/#More_control_over_transactions\" title=\"More control over transactions\u00a0\">More control over transactions\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.wikitechupdates.com\/differences-between-an-erp-and-crm\/#%E2%80%8BWhich_companies_benefit_from_a_CRM\" title=\"\u200bWhich companies benefit from a CRM\u00a0\">\u200bWhich companies benefit from a CRM\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.wikitechupdates.com\/differences-between-an-erp-and-crm\/#What_is_an_ERP\" title=\"What is an ERP\u00a0\">What is an ERP\u00a0<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.wikitechupdates.com\/differences-between-an-erp-and-crm\/#Advantages_of_using_an_ERP_in_a_company\" title=\"Advantages of using an ERP in a company\u00a0\">Advantages of using an ERP in a company\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.wikitechupdates.com\/differences-between-an-erp-and-crm\/#Much_easier_access_to_information\" title=\"Much easier access to information\u00a0\">Much easier access to information\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.wikitechupdates.com\/differences-between-an-erp-and-crm\/#Facilitates_decision_making\" title=\"Facilitates decision making\u00a0\">Facilitates decision making\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.wikitechupdates.com\/differences-between-an-erp-and-crm\/#Cost_reduction\" title=\"Cost reduction\u00a0\">Cost reduction\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.wikitechupdates.com\/differences-between-an-erp-and-crm\/#Which_companies_benefit_from_an_ERP\" title=\"Which companies benefit from an ERP\u00a0\">Which companies benefit from an ERP\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.wikitechupdates.com\/differences-between-an-erp-and-crm\/#What_are_the_differences_between_ERP_and_CRM\" title=\"What are the differences between ERP and CRM?\u00a0\">What are the differences between ERP and CRM?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.wikitechupdates.com\/differences-between-an-erp-and-crm\/#How_to_know_what_is_best_for_me_to_use_in_my_company\" title=\"How to know what is best for me to use in my company\u00a0\">How to know what is best for me to use in my company\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_CRM\"><\/span><b><span data-contrast=\"auto\">What is a CRM<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">CRM<\/span><span data-contrast=\"auto\">\u00a0(\u00a0<\/span><i><span data-contrast=\"auto\">customer relationship management<\/span><\/i><span>\u00a0) programs\u00a0<\/span><span data-contrast=\"auto\">, which in Spanish would be translated as customer relationship manager, are used in the company to manage the relationship with users at a comprehensive level.\u00a0But\u00a0<\/span><b><span data-contrast=\"auto\">what is a CRM<\/span><\/b><span data-contrast=\"auto\">\u00a0?\u00a0These tools allow you to manage all the files in the database and in them you can record any contact you have with a client.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The platform through which the contact occurs does not matter, since the ideal is for all customer service employees to use the same\u202f\u00a0<\/span><i><span data-contrast=\"auto\">software<\/span><\/i><span data-contrast=\"auto\">\u00a0.\u00a0In addition to the above, these programs are very useful for\u202f\u00a0<\/span><b><span data-contrast=\"auto\">analyzing user data and patterns<\/span><\/b><span data-contrast=\"auto\">\u00a0, which is why they are of great help in offering more personalized treatment.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In recent years,\u202f\u00a0<\/span><b><span data-contrast=\"auto\">its growth has been exponential<\/span><\/b><span data-contrast=\"auto\">\u00a0, and it is not by chance.\u00a0Its great ability to provide closer treatment to users has become a key factor for many companies.\u00a0Above all, when they need to gain the trust of users.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Advantages_of_using_a_CRM_in_a_company\"><\/span><b><span data-contrast=\"auto\">Advantages of using a CRM in a company<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">There are many benefits that a\u202f\u00a0<\/span><b><span data-contrast=\"auto\">quality <a href=\"https:\/\/en.wikipedia.org\/wiki\/Customer_relationship_management\" target=\"_blank\" rel=\"noopener\">CRM<\/a><\/span><\/b><span data-contrast=\"auto\">\u00a0\u202fcan offer you.\u00a0We are going to show you the most relevant ones so that you have more information when making a decision about purchasing them.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Better_relationship_with_users\"><\/span><b><span data-contrast=\"auto\">Better relationship with users<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">One of the most important points for any company has to do with improving relationships with users.\u00a0By having this\u202f\u00a0<\/span><i><span data-contrast=\"auto\">software<\/span><\/i><span data-contrast=\"auto\">\u00a0, there is a\u00a0<\/span><b><span data-contrast=\"auto\">\u202fmuch closer follow-up<\/span><\/b><span data-contrast=\"auto\">\u00a0\u202fof all previous contacts.\u00a0This makes interactions more fluid, since customers do not need to update their interlocutor again.\u00a0In addition, it facilitates a better understanding of your needs, which consolidates the long-term relationship.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Personalization_and_customer_focus\"><\/span><b><span data-contrast=\"auto\">Personalization and customer focus<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Another advantage associated with these programs is their\u202f\u00a0<\/span><b><span data-contrast=\"auto\">great capacity for customization<\/span><\/b><span data-contrast=\"auto\">\u00a0.\u00a0By having detailed information about each user in the database, it is much easier to carry out advertising campaigns.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">On the other hand, consumers\u00a0<\/span><b><span data-contrast=\"auto\">\u202ffeel more valued<\/span><\/b><span data-contrast=\"auto\">\u00a0\u202fand get interesting promotions, which increases their loyalty to the brand and also their level of overall satisfaction.\u00a0This makes customers more likely to recommend the products to their friends and family, or even through their social networks to the rest of their contacts.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"More_control_over_transactions\"><\/span><b><span data-contrast=\"auto\">More control over transactions<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Each\u202f\u00a0<\/span><b><span data-contrast=\"auto\">purchase, claim or return<\/span><\/b><span data-contrast=\"auto\">\u00a0\u202fthat a customer makes is recorded in the program and is stored securely.\u00a0In this way, it is possible to analyze in a very simple way some interesting data, such as, for example, the average expenditure that the client makes each year.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">You can also find out what steps each consumer follows before confirming their purchase or the number of times they place orders each month.\u00a0In the same way, these statistics are useful to\u202f\u00a0<\/span><b><span data-contrast=\"auto\">know what percentage of orders are returned<\/span><\/b><span data-contrast=\"auto\">\u00a0\u202fand whether this is done regularly with a specific product.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Thus, if there are undervalued items in the inventory, they can be replaced with others that are more attractive to customers.\u00a0Or, in the case of users with a high percentage of returns, it is possible to apply additional measures to prevent the company from losing money.\u00a0This is something that many companies have already implemented and that has a very positive impact, since losses due to merchandise returned in poor condition and also transportation costs are reduced.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">All of the above benefits have a significant impact on the evolution of the business.\u00a0Above all, they are very useful for increasing sales conversion rates, so income also grows progressively.\u00a0One\u202f\u00a0<\/span><b><span data-contrast=\"auto\">difference between CRM and ERP\u202f<\/span><\/b><span data-contrast=\"auto\">\u00a0in this field is that enterprise resource management software does not have the same ability to analyze customer habits.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%80%8BWhich_companies_benefit_from_a_CRM\"><\/span><b><span data-contrast=\"auto\">\u200bWhich companies benefit from a CRM<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b><span data-contrast=\"auto\">Not only the B2C<\/span><\/b><span data-contrast=\"auto\">\u00a0\u202f(\u00a0<\/span><i><span data-contrast=\"auto\">business to customer<\/span><\/i><span>\u00a0) sector\u202f\u00a0<\/span><span data-contrast=\"auto\">can take advantage of the virtues of a CRM to help their business grow.\u00a0Those in the\u202f\u00a0<\/span><b><span data-contrast=\"auto\">B2B<\/span><\/b><span data-contrast=\"auto\">\u00a0\u202f(\u00a0<\/span><i><span data-contrast=\"auto\">business to business<\/span><\/i><span data-contrast=\"auto\">\u00a0) sector also obtain the same benefits with its implementation.\u00a0Generally, any customer-centric business with elastic demand is able to achieve greater performance with this tool.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">However, some companies almost necessarily need to have a CRM.\u00a0<\/span><i><span data-contrast=\"auto\">This is the case of online<\/span><\/i><span>\u00a0sales companies\u202f\u00a0<\/span><span data-contrast=\"auto\">\u202fand also of retail stores.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_an_ERP\"><\/span><b><span data-contrast=\"auto\">What is an ERP<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">ERP programs<\/span><span>\u00a0,\u202f\u00a0<\/span><span data-contrast=\"auto\">also known as enterprise resource planning tools, are a comprehensive solution for the vast majority of departments in any company.\u00a0And with them it is possible\u00a0<\/span><b><span data-contrast=\"auto\">\u202fto control the accounting, logistics and inventory of a business<\/span><\/b><span data-contrast=\"auto\">\u00a0, as well as the orders placed for both the purchase of merchandise and the sale.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In addition, they are responsible for automating many daily tasks, which is a great relief for a large number of companies.\u00a0All these processes are included under a single platform that controls all the information.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Advantages_of_using_an_ERP_in_a_company\"><\/span><b><span data-contrast=\"auto\">Advantages of using an ERP in a company<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">These are the most important benefits of integrating this type of programs.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Much_easier_access_to_information\"><\/span><b><span data-contrast=\"auto\">Much easier access to information<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">When a company has multiple data sources, it is quite common for them to only be accessible to a specific department, or for it to be very difficult to find the information they are looking for.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This problem completely disappears with an <a href=\"https:\/\/en.wikipedia.org\/wiki\/Enterprise_resource_planning\" target=\"_blank\" rel=\"noopener\">ERP<\/a>, since\u202f\u00a0<\/span><b><span data-contrast=\"auto\">all the information is in one place<\/span><\/b><span data-contrast=\"auto\">\u00a0\u202fand is accessible by all users who are granted permission to do so.\u00a0In this way, apart from streamlining the work a lot, you can control who should access this information.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Furthermore, thanks to its location,\u202f\u00a0<\/span><b><span data-contrast=\"auto\">the data is much more secure<\/span><\/b><span data-contrast=\"auto\">\u00a0.\u00a0And, as long as the information remains in the cloud, it will be encrypted and protected from any possible attack.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Facilitates_decision_making\"><\/span><b><span data-contrast=\"auto\">Facilitates decision making<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">An ERP collects a large amount of information constantly.\u00a0In addition, it has multiple metrics that can be integrated into graphs to facilitate analysis.\u00a0All of this is very practical for company managers to decide to establish a new strategy.\u00a0This is what is known as the\u202f\u00a0<\/span><span><b><i>\u202fdata-driven<\/i><\/b><\/span><b><span data-contrast=\"auto\">\u00a0approach<\/span><\/b><span>\u00a0\u202f.<\/span><b><i><\/i><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This takes improvisation out of the equation and also reduces the risks of setting a new course or making compromised decisions.\u00a0The entire strategy is organized taking into account the information that is available to those responsible.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cost_reduction\"><\/span><b><span data-contrast=\"auto\">Cost reduction<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">One of the main advantages of using these programs has to do with the automation of processes, as we have explained in the section on\u202f\u00a0<\/span><b><span data-contrast=\"auto\">what an ERP is<\/span><\/b><span data-contrast=\"auto\">\u00a0.\u00a0In this sense, many daily tasks are executed in the background and do not require any type of human intervention.\u00a0Such is the scope of these systems that they are capable of automatically placing orders if the warehouse begins to run out of supplies.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Therefore, at an operational level, waiting times and errors are reduced (since no human is involved) and, in addition, the use of additional computer systems is controlled.\u00a0For all this, it is possible to obtain much lower costs not only due to savings in labor, but also due to increased productivity.\u00a0This is a\u202f very important\u00a0<\/span><b><span data-contrast=\"none\">CRM and ERP difference<\/span><\/b><span data-contrast=\"none\">\u202f<\/span><span data-contrast=\"auto\">\u00a0.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Which_companies_benefit_from_an_ERP\"><\/span><b><span data-contrast=\"auto\">Which companies benefit from an ERP<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Smaller companies may be able to function without the need to digitize their management, or even doing so with very simple accounting programs.\u00a0However, any SME that is in full growth and is no longer able to keep its management up to date will benefit from the use of an ERP.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Furthermore, these programs are basic in companies that have several departments, since communication between them is greatly simplified.\u00a0They should also be used if your business is in charge of distribution and logistics or if you have a warehouse where merchandise continually enters and leaves, something that we have shown you in the section that explained what an ERP\u202f\u00a0<\/span><b><span data-contrast=\"auto\">is<\/span><\/b><span data-contrast=\"auto\">\u00a0.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: right;\"><em><strong>Also Read:<\/strong><\/em> <a href=\"https:\/\/www.wikitechupdates.com\/prompt-engineering\/\" target=\"_blank\" rel=\"noopener\">Prompt Engineering: Everything You Need To Know<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_differences_between_ERP_and_CRM\"><\/span><b><span data-contrast=\"auto\">What are the differences between <\/span><\/b><b><span data-contrast=\"auto\">ERP <\/span><\/b><b><span data-contrast=\"auto\">and <\/span><\/b><b><span data-contrast=\"auto\">CRM<\/span><\/b><b><span data-contrast=\"auto\">?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">The main\u202f\u00a0<\/span><b><span data-contrast=\"auto\">difference CRM and ERP\u202f<\/span><\/b><span data-contrast=\"auto\">\u00a0lies in their approach.\u00a0The first of these programs is more focused on the relationship between the business and its customers.\u00a0However, an ERP covers the management of most of the business resources to optimize internal resources.\u00a0Therefore, while CRM is much more useful for the\u00a0<\/span><i><span data-contrast=\"auto\">\u202fmarketing<\/span><\/i><span data-contrast=\"auto\">\u00a0\u202for sales department, an ERP can provide a very useful platform for the rest of the departments.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Both are very practical to improve the efficiency of the company.\u00a0However, there are\u202f\u00a0<\/span><b><span data-contrast=\"auto\">differences between ERP and CRM<\/span><\/b><span data-contrast=\"auto\">\u00a0\u202fdue to the way they achieve this objective.\u00a0And the first of them helps automate many business processes.\u00a0Thanks to this, the need for personnel is reduced and, consequently, costs.\u00a0Therefore, the\u202f\u00a0<\/span><b><span data-contrast=\"auto\">difference between CRM and ERP<\/span><\/b><span data-contrast=\"auto\">\u00a0\u202fis that the former, although it increases operational efficiency, does so thanks to an increase in sales.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Another\u202f\u00a0<\/span><b><span data-contrast=\"auto\">difference between ERP and CRM<\/span><\/b><span data-contrast=\"auto\">\u00a0\u202fhas to do with the type of information they handle.\u00a0While a CRM has, for the most part, customer information, in an ERP the files and files in its database focus on internal business data such as invoices, inventory levels or communications between different departments.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_know_what_is_best_for_me_to_use_in_my_company\"><\/span><b><span data-contrast=\"auto\">How to know what is best for me to use in my company<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Once we are clear about the difference CRM and ERP, to choose between one or the other, we must take into account the needs of your business.\u00a0As we have explained to you at the beginning of this article in the section on\u202f\u00a0<\/span><b><span data-contrast=\"auto\">what a CRM is<\/span><\/b><span data-contrast=\"auto\">\u00a0, if what you are looking for is to improve the relationship with your clients and marketing\u202f\u00a0<\/span><i><span data-contrast=\"auto\">,<\/span><\/i><span data-contrast=\"auto\">\u00a0without a doubt a CRM can become your best ally.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">On the other hand, if what you want is to optimize the management of your warehouse, reduce your management needs thanks to automation and integrate the entire financial section of your company under the same software, ERP programs are a great\u202f\u00a0<\/span><i><span data-contrast=\"auto\">solution<\/span><\/i><span data-contrast=\"auto\">\u00a0.\u00a0In fact, don&#8217;t forget that the\u202f\u00a0<\/span><b><span data-contrast=\"auto\">difference between CRM and ERP<\/span><\/b><span data-contrast=\"auto\">\u00a0\u202fis that the former does not focus as much on the business management section.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">However, it is possible that your requirements are broader and that you could benefit from both tools.\u00a0In that case, it is best to opt for\u202f\u00a0<\/span><b><span data-contrast=\"auto\">applications that can be linked together<\/span><\/b><span data-contrast=\"auto\">\u00a0, like the ones we develop in our company.\u00a0With them you will be able to enjoy the benefits of both platforms without duplicating information or work, since all data is automatically transferred between both.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Now you know\u00a0<\/span><b><span data-contrast=\"auto\">\u202fwhat an ERP is<\/span><\/b><span data-contrast=\"auto\">\u00a0,\u00a0<\/span><b><span data-contrast=\"auto\">\u202fwhat a CRM is\u202f<\/span><\/b><span data-contrast=\"auto\">\u00a0and what the\u202f\u00a0<\/span><b><span data-contrast=\"auto\">differences are between ERP and CRM<\/span><\/b><span data-contrast=\"auto\">\u00a0.\u00a0Which one best suits your company?\u00a0If you have any questions or need more information, do not hesitate to contact our team of professionals.\u00a0We will advise you to find the best solution and help you implement it in your business.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ERP\u00a0and CRM \u202fhave become essential tools for many businesses.\u00a0But do they have the same usefulness?\u00a0Each<\/p>\n","protected":false},"author":1,"featured_media":3290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[29,16],"tags":[13843,13537,13528,13849,13855,13867,13852,13879,13884,13891,13904,13898,13878,13892,13861,13868,13897,13865,13890,13895,13885,13864,13880,13863,13889,13893,13899,13859,13853,13900,13866,13883,13905,13875,13881,13851,13901,13888,13870,13873,13856,13872,13860,13894,13874,13903,13858,13887,13869,13896,13876,13882,13877,13862,13854,13857,13886,13850,13871,13902,13846,13842,13844,13845,13848,13847,13751,13754,13822,13834,13769,13819,13804,13805,13770,13837,13814,13799,13762,13792,13801,13798,13766,13787,13784,13783,13788,13793,13765,13789,13764,13791,13786,13777,13840,13796,13760,13774,13785,13767,13782,13829,13803,13810,13779,13839,13757,13826,13808,13824,13809,13811,13771,13818,13802,13800,13761,13778,13797,13817,13815,13813,13759,13773,13795,13828,13781,13827,13806,13775,13831,13836,13816,13807,13763,13832,13768,13812,13758,13772,13776,13794,13755,13780,13838,13825,13756,13833,13820,13821,13823,13835,13790,13830,13752,13748,13749,13753,13750,13841,13746,13747,13529,13530,13527,13534,13545,13547,13548,13546,13539,13569,13570,13634,13579,13619,13602,13564,13635,13592,13627,13580,13577,13596,13622,13558,13629,13593,13581,13600,13625,13624,13584,13605,13631,13626,13556,13611,13628,13555,13560,13620,13582,13618,13590,13601,13542,13591,13613,13639,13562,13640,13559,13553,13563,13543,13585,13637,13632,13606,13574,13633,13572,13630,13597,13641,13603,13617,13541,13614,13638,13676,13738,13683,13659,13666,13723,13706,13739,13696,13731,13684,13655,13663,13679,13700,13726,13733,13697,13644,13685,13704,13729,13664,13728,13660,13688,13709,13650,13656,13735,13730,13715,13649,13732,13724,13686,13665,13722,13694,13705,13695,13717,13743,13651,13744,13680,13689,13741,13648,13736,13667,13668,13710,13737,13734,13643,13647,13701,13675,13745,13642,13707,13721,13718,13669,13742,13662,13711,13692,13657,13678,13652,13712,13687,13720,13702,13703,13719,13646,13727,13740,13682,13698,13681,13699,13674,13677,13661,13708,13671,13725,13658,13690,13645,13653,13693,13672,13716,13670,13673,13654,13713,13714,13691,13561,13565,13607,13588,13568,13575,13608,13583,13616,13598,13573,13599,13615,13576,13567,13623,13636,13578,13554,13594,13595,13557,13540,13544,13604,13621,13586,13571,13589,13612,13566,13609,13610,13587,13532,13536,13535,13549,13550,13533,13531,13551,13538,13552],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2023\/10\/Differences-Between-an-ERP-and-a-CRM.png?fit=1280%2C720&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":1813,"url":"https:\/\/www.wikitechupdates.com\/5-effective-tips-to-get-the-best-value-from-edi\/","url_meta":{"origin":3289,"position":0},"title":"5 Effective Tips to Get the  Best Value from EDI","author":"Admin","date":"16 October 2020","format":false,"excerpt":"EDI or Electronic Data Interchange is not restricted to just being an effective model for information exchange. It is an electronic and advanced mode of multi-point networking that delivers sublime data exchange. EDI has been in existence since the 1970s, but it has witnessed some significant evolutions in recent years,\u2026","rel":"","context":"In &quot;Business&quot;","block_context":{"text":"Business","link":"https:\/\/www.wikitechupdates.com\/category\/business\/"},"img":{"alt_text":"Tips to Get the Best Value from EDI","src":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2020\/10\/5-Effective-Tips-to-Get-the.jpg?fit=936%2C415&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2020\/10\/5-Effective-Tips-to-Get-the.jpg?fit=936%2C415&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2020\/10\/5-Effective-Tips-to-Get-the.jpg?fit=936%2C415&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2020\/10\/5-Effective-Tips-to-Get-the.jpg?fit=936%2C415&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2660,"url":"https:\/\/www.wikitechupdates.com\/strategies-to-improve-mining-productivity\/","url_meta":{"origin":3289,"position":1},"title":"4 Strategies To Improve Mining Productivity","author":"Admin","date":"12 January 2023","format":false,"excerpt":"The mining business has long faced several challenges. However, recent years have been among the most difficult, particularly during the COVID-19 pandemic. Mining companies have had to adapt to remain competitive. Even though mining is relatively lucrative, maintaining high productivity levels hasn\u2019t been easy, even for established firms. Variable commodity\u2026","rel":"","context":"In &quot;Business&quot;","block_context":{"text":"Business","link":"https:\/\/www.wikitechupdates.com\/category\/business\/"},"img":{"alt_text":"Strategies To Improve Mining Productivity","src":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2023\/01\/AFFD844A-D780-4610-BF1A-D9D4A0622627.jpeg?fit=1000%2C563&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2023\/01\/AFFD844A-D780-4610-BF1A-D9D4A0622627.jpeg?fit=1000%2C563&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2023\/01\/AFFD844A-D780-4610-BF1A-D9D4A0622627.jpeg?fit=1000%2C563&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2023\/01\/AFFD844A-D780-4610-BF1A-D9D4A0622627.jpeg?fit=1000%2C563&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1517,"url":"https:\/\/www.wikitechupdates.com\/why-is-a-career-in-robotic-process-automation-rpa-the-right-choice\/","url_meta":{"origin":3289,"position":2},"title":"Why is a career in robotic process automation (RPA) the right choice?","author":"Admin","date":"13 June 2020","format":false,"excerpt":"Employers, regardless of the sector in which they work, perform certain repeatable tasks daily. Running the same business process daily becomes troublesome and time-consuming. To automate such business processes and improve productivity, Robotic Process Automation (RPA) was introduced. It is a technology in which software can be configured to perform\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.wikitechupdates.com\/category\/technology\/"},"img":{"alt_text":"RPA","src":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2020\/06\/RPA.jpg?fit=977%2C614&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2020\/06\/RPA.jpg?fit=977%2C614&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2020\/06\/RPA.jpg?fit=977%2C614&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.wikitechupdates.com\/wp-content\/uploads\/2020\/06\/RPA.jpg?fit=977%2C614&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1524,"url":"https:\/\/www.wikitechupdates.com\/top-10-rpa-solutions\/","url_meta":{"origin":3289,"position":3},"title":"Top 10 RPA Solutions","author":"Admin","date":"17 June 2020","format":false,"excerpt":"Technologies like robotic process automation, cognitive automation, and artificial intelligence are no longer just buzzwords. They help create digital businesses today. The questions that we must then answer are: What is robotic process automation? What are the best RPA tools on the market? 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